Market to Market Engagement Program Planner 2 (Grant Funded through 12/31/2027)

Job Description

This is a non-merit position. Candidates must follow the instructions in the "To Apply" section.

Market to Market Program Planner 2 (Grant-Funded Through 12/31/2027)

Why Iowa PBS? Join the vibrant team at Iowa PBS, Iowa’s statewide public broadcasting network. Our approximately 100 full and part-time employees are dedicated to delivering compelling local programs, comprehensive broadcast services, and impactful educational initiatives. Our mission thrives on the contributions of our highly-qualified, diverse, and talented staff. At Iowa PBS, we value each team member as our most precious resource, offering excellent career development opportunities in a supportive and inclusive environment.

Position Overview:

Iowa PBS is seeking a dynamic Marketing & Audience Engagement Coordinator to support Market to Market’s growth and outreach efforts. This role leads focus groups, viewer engagement initiatives, promotional campaigns, and community outreach activities to expand the program’s service and reach across Iowa and beyond.

Audience Engagement & Outreach

• Assemble, manage, and report on focus groups and viewer engagement events.
• Plan and coordinate outreach events across Iowa and out-of-state locations.
• Deliver, set up, and manage promotional materials and exhibits.
• Track participation and prepare reports on focus groups and public engagement activities.
• Respond to public, viewer, and stakeholder inquiries via phone, email, and online platforms.

Marketing & Paid Media Campaigns

• Develop and manage paid promotions across YouTube, Facebook, and Instagram, utilizing interest targeting and boosted posts.
• Coordinate advertising through traditional and digital media channels, including radio, television, Connected TV (CTV), and agricultural outlets.
• Partner with influencers and rural/agricultural content creators to expand audience reach.
• Create, edit, and proof marketing materials including broadcast promos, social media content (Facebook, Instagram, X), email campaigns, scripts, signage, flyers, brochures, and other communications.

Brand & Communications Support

• Ensure brand consistency and alignment with Iowa PBS and Market to Market messaging.
• Prepare, schedule, and deliver educational and informational presentations to targeted audiences.
• Support internal communication efforts and coordinate presentations for network personnel.
• Track and report trends in public inquiries and engagement topics.

Additional Duties

• Provide support aligned with Iowa PBS’s mission to educate, inform, enrich, and inspire the people of Iowa.
• Perform other duties as assigned.

Benefits:

At the State of Iowa, we are committed to your well-being. As a valued team member, you'll enjoy a comprehensive benefits package that includes:

• Paid Time Off: Enjoy vacation, nine paid holidays, and sick leave with no limits on sick leave accrual.
• Great Benefits: Excellent Health, Dental, and Vision Insurance Options.
• Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
• Flexibility: Flexible Spending Accounts (medical and dependent care).
• Life Insurance: Free Life Insurance.
• Support: Employee Assistance Programs and Employee Discount Programs.

To learn more about the benefits of working with the State of Iowa, visit ourbenefits webpage.

About the Grant: This role is fully grant-funded through December 31, 2027 in support of Market to Market’s ongoing storytelling initiatives.

Join Us!

At Iowa PBS, you will have the opportunity to influence the programming that educates, informs, and inspires our audience. If you are passionate about public broadcasting and have the expertise to enhance our programming efforts, we invite you to apply. Become a part of our dedicated and talented team and help us create content that makes a difference.

E-Verify and Right to Work

The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.

Minimum Qualification Requirements

Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:

1) Six years of full-time work experience in the administration or operation/execution (i.e., providing consultation and/or technical assistance to stakeholders, research and analysis, or enforcement of program guidelines/policies/procedures) of a program (i.e., the provision of a service or an administrative oversight/enforcement responsibility).

2) All of the following (a and b):
a. A total of four years of education and full-time experience (as described in number one), where thirty semester hours of accredited college or university course work in any field equals one year of full-time experience; and
b. A total of two years of graduate-level education and full-time experience (as described in part a), where twenty-four semester hours of accredited graduate college or university course work in any field equals one year of full-time experience.

3) Current, continuous experience in the state executive branch that includes eighteen months of full-time work as a Program Planner 1.

For additional information, please click on this link to view the job description (Download PDF reader).