Marketer (Urgent Care and Pharmacy)

Job Summary
We are seeking a dynamic and creative Marketer to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, engagement, and sales across various channels. This role requires a blend of analytical skills and creative thinking to optimize campaigns and enhance our market presence.

Responsibilities

• Develop and implement effective marketing strategies to achieve business objectives.
• Manage multichannel marketing campaigns, including digital, print, and social media.
• Conduct research to identify target audiences and market trends.
• Create compelling content for various platforms, including websites, blogs, social media, and email marketing.
• Utilize SEO techniques to improve website visibility and search rankings.
• Analyze campaign performance using tools like Google Analytics to inform future strategies.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Oversee advertising sales initiatives and manage budgets effectively.
• Utilize Adobe Creative Suite for designing promotional materials and graphics.
• Implement marketing automation tools to streamline processes and enhance efficiency.
• Manage e-commerce platforms, ensuring product listings are optimized for conversion.
• Execute Facebook Advertising campaigns to drive traffic and engagement.

Skills

• Proficiency in SEO, digital marketing, content marketing, and performance marketing.
• Experience with B2B marketing strategies and advertising sales techniques.
• Familiarity with WordPress for website management and content updates.
• Knowledge of HTML for basic website edits and enhancements.
• Strong research skills to analyze market trends and consumer behavior.
• Excellent copywriting abilities for creating persuasive messaging across channels.
• Understanding of Google AdWords for managing PPC campaigns effectively.
• Ability to analyze data using Google Analytics to measure campaign success.
• Experience in email marketing strategies that drive customer engagement.
• Strong organizational skills with the ability to manage multiple projects simultaneously. Join us as we strive to elevate our brand through innovative marketing strategies that resonate with our audience!

Job Type: Part-time

Expected hours: 8 – 10 per week

Work Location: Hybrid remote in Warren, MI 48093