Marketing

About Business

JOB DESCRIPTION

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world-class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large-scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG-rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Realty: Adani Realty is the real estate arm of one of India’s leading infrastructure and development entities – Adani Group.With resolute commitment to ‘Nation Building’ and ‘Growth with Goodness’,we are developing real estate projects in the most promising destinations,integrating design aesthetics with cutting-edge construction technology.

Job Purpose: The Incharge - Marketing is responsible for executing the marketing strategy for the assigned region, focusing on brand positioning, lead generation, promotional activities, and market research. This role ensures the successful implementation of marketing campaigns to support sales objectives, optimize customer engagement, and enhance the visibility of residential and commercial projects.

Responsibilities

Marketing Campaign Execution:

Develop and implement regional marketing plans, including media planning, hoarding space management, and print/digital campaigns.

Ensure the timely execution of project-specific marketing initiatives, aligning with the overall branding strategy.

Drive referral sales campaigns and coordinate with sales teams to track lead-to-sale conversion rates.

Brand Positioning

Oversee project branding efforts to ensure alignment with target customer needs and market trends.

Collaborate with external agencies for creative development and promotional content.

Monitor the effectiveness of brand-building activities and suggest improvements as needed.

Lead Generation And Customer Engagement

Plan and execute marketing activities to generate quality leads for residential and commercial projects.

Track and monitor lead generation performance, ensuring alignment with sales team requirements.

Support customer engagement initiatives by managing events, campaigns, and loyalty programs.

Market Research And Competitor Analysis

Conduct detailed market research and competitor analysis for micro-markets.

Provide actionable insights and periodic updates on market trends and customer preferences.

Identify potential opportunities for new projects or marketing initiatives based on market dynamics.

Vendor And Agency Coordination

Manage relationships with marketing agencies, consultants, and vendors to ensure timely delivery of quality services.

Negotiate with external partners for promotional activities, advertisements, and campaign execution.

Monitoring And Reporting

Maintain MIS reports for marketing activities, including campaign performance, lead generation metrics, and ROI.

Provide regular updates to the Head – Sales and Marketing on the effectiveness of marketing efforts.

Digital And Social Media Management

Oversee the implementation of digital marketing strategies, including SEO, SEM, and social media campaigns.

Monitor online platforms for brand presence and customer interactions.

Ensure alignment of digital marketing initiatives with overall marketing objectives.

Key Stakeholders - Internal

Sales Team

CRM Team

Project Planning Team

Legal Team

Branding Team

Facility Management Team

Key Stakeholders - External

Customers

Channel Partner

Marketing and sales agencies

Business and Real Estate forums

Qualifications

Educational Qualification:

Bachelor’s degree in any discipline and MBA/PGDM in Marketing, Sales, or a related field

Work Experience (Range Of Years)

10-15 Years

Preferred Industry

Experience in real estate marketing, with a strong understanding of branding, lead generation, and promotional campaigns.

Proven expertise in managing marketing agencies and vendors.

Experience with digital marketing tools and CRM systems is a plus.