marketing executive develops and implements marketing strategies, runs campaigns across digital and traditional channels, and promotes a company's products or services. Key responsibilities include conducting market research, creating content, analyzing campaign performance, collaborating with other teams like sales, and managing social media and promotional events. The role is hands-on, focusing on driving brand awareness, customer engagement, and sales growth
Key responsibilities
- Strategy and planning: Develop and oversee marketing strategies and campaigns that align with business goals.
- Content creation: Write and proofread copy for marketing collateral, social media, websites, and press releases.
- Market research: Analyze market trends, competitor activities, and customer behavior to identify new opportunities.
- Campaign execution: Manage day-to-day marketing activities, including digital and traditional campaigns, email marketing, and promotional events.
- Data and analytics: Track and analyze the performance of marketing campaigns, using data to inform future strategies.
- Collaboration: Work with internal teams (like sales and design) and external partners (like agencies and media organizations).
- Social media management: Update and manage social media accounts to build and engage an audience.
Essential skills
- Communication: Strong verbal and written communication skills are essential for interacting with colleagues, clients, and media.
- Creativity: Ability to develop creative and engaging marketing ideas and content.
- Analytical: Strong numerical and analytical skills to interpret data and report on key metrics.
- Project management: Good organization, planning, and attention to detail are crucial for managing multiple campaigns and tasks.
- Digital proficiency: Familiarity with digital marketing tools, social media platforms, and data analytics is important.
- Teamwork: Ability to collaborate effectively with various internal and external stakeholders
Job Type: Full-time
Pay: ﷼6,000.00 - ﷼7,500.00 per month
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