Marketing Account Manager

THE ROLE

This role requires a proactive leader who excels in client relationship management, strategic decision-making, and effective execution. You will be the central point of contact for assigned accounts, overseeing both customer success and marketing strategy to ensure outstanding client experiences and measurable results.

This role demands a high level of accountability, adaptability, and cross-functional collaboration. You will proactively identify opportunities, mitigate risks before they escalate, and use data to guide client decisions that deliver measurable ROI. With strong prioritization skills and adaptability, you’ll align client goals with Patch’s services while fostering trust and driving retention.

WHAT YOU'LL DO

Client Account Leadership

• Act as the primary account manager and marketing strategist for assigned accounts, ensuring alignment with client goals and success metrics.
• Build and maintain strong client relationships, serving as a trusted advisor and advocate for their success.
• Educate clients on Patch’s full suite of services and methodologies, ensuring they understand the value provided.
• Lead the onboarding process for new clients to ensure a seamless and positive start to their partnership with Patch.
• Run quarterly business reviews (QBRs) using data-driven recommendations.
• Adapt execution mid-cycle when priorities or market conditions shift.
• Escalate only when issues cannot be resolved at the AM level.

Strategic Client Engagement

• Lead engaging, quarterly strategy meetings to present actionable insights on campaigns, SEO, and Google Ads.
• Provide thoughtful recommendations to support client goals and resolve challenges.
• Use influence to help clients prioritize actions that align with ROI and strategic goals, even when redirecting initial requests.

Marketing & Execution Excellence

• Develop and implement tailored marketing strategies, delivering impactful campaigns and consistent results.
• Oversee and refine SEO strategies (content and technical) to improve search performance.
• Manage Google Ads campaigns, driving ROI that exceeds client expectations.
• Monitor account health, proactively identifying risks and recommending solutions to ensure success.
• Ensure all deliverables meet brand, technical, and quality standards before client review.
• Proactively identify and report product or process gaps with actionable recommendations.

Operational Ownership

• Take full ownership of account success, including planning, execution, and problem-solving, with minimal oversight.
• Track deliverables, deadlines, and dependencies without reminders.
• Implement mitigation plans for risks before they escalate.
• Collaborate with internal teams to ensure client needs are met efficiently and effectively.
• Demonstrate sound judgment by anticipating challenges, balancing trade-offs, and managing competing priorities.

Client Success Management

• Track and report on client progress, ensuring goals are met and issues are resolved proactively.
• Act as the point of escalation for complex client concerns, delivering clear resolutions and maintaining client satisfaction.

Collaboration & Professional Development

• Partner with the Marketing Manager to innovate strategies and enhance client outcomes.
• Share insights and mentor team members, fostering skill development and accountability.
• Share context proactively with internal teams to close delivery gaps.
• Clarify expectations early to prevent misunderstandings.

Performance Expectations

• 100% of campaigns and onboarding milestones delivered on time (≥3 business days early for campaigns).
• ≥95% deliverables pass quality review without rework.
• Achieves ≥95% client retention; churn <5%.
• Maintains NPS ≥8.5 and CSAT ≥9.0.
• Resolves ≥80% of client issues without escalation.
• ≥95% of deadlines met without escalation.

WHAT YOU BRING

• Proven ability to manage client relationships and deliver measurable marketing and business results.
• Strong communication skills, capable of educating and building trust with clients.
• Experience in at least one of the following areas: SEO, Google Ads, or email marketing.
• Adaptability and quick decision-making to handle dynamic environments and changing priorities.
• Proficiency in tools like HubSpot, Monday.com, and Slack; familiarity with CMS platforms and SEO tools is a plus.

THIS ROLE IS FOR YOU IF...

• You thrive in a client-facing role, enjoy building strong relationships, and have a passion for helping businesses succeed.
• You are highly organized, with a knack for balancing multiple priorities and consistently delivering high-quality work on time.
• You excel at problem-solving, thinking creatively to overcome challenges and deliver exceptional results.
• You are confident and adaptable in dynamic environments, making sound decisions quickly and effectively.
• You are driven to take ownership, with a focus on accountability and proactive communication.
• You enjoy collaborating across teams to ensure client success and drive innovation.

CHALLENGES TO EXPECT

• Balancing competing priorities and deadlines across multiple accounts.
• Meeting high expectations for client satisfaction while managing risks and opportunities.
• Operating effectively in fast-paced situations where clear communication and decisive action are essential.

In addition to applying on Indeed, all applications should be accompanied with an email to ally@thepatchsystem.com to tell us why you’d be a great fit for the team.

Quick PSA: If your note screams 'AI-generated', it’s a no-go. We’re an AI-enabled marketing agency, which means we love AI tools, but we hire humans who know how to use them well.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Work from home stipend

Application Question(s):

• What CRM systems do you have working proficiency with?
• How many years of account management / consultative strategy experience do you have?

Work Location: Remote