Marketing Account Manager with Creative Background

<Job Overview>
Are you a dynamic marketing professional with a creative flair and a passion for driving brand growth? We are seeking an energetic and detail-oriented Marketing Account Manager with a strong creative background to lead innovative marketing campaigns across multiple channels. In this role, you will blend strategic thinking with creative execution to elevate our brand presence, engage target audiences, and deliver measurable results. Your expertise in digital marketing, content creation, and client management will be essential in shaping compelling marketing solutions that resonate and convert. Join us to be at the forefront of innovative marketing strategies that inspire action and foster lasting connections.

<Responsibilities>

• Develop and execute comprehensive multichannel marketing strategies that include digital advertising, social media marketing, email campaigns, print advertising, and e-commerce initiatives.
• Manage client accounts by understanding their unique needs, crafting tailored marketing plans, and ensuring the delivery of high-quality creative solutions aligned with their objectives.
• Lead creative development processes utilizing Adobe Creative Suite tools to produce engaging visual content, copywriting, and promotional materials.
• Optimize campaigns through SEO best practices, Google Analytics insights, Google AdWords management, Facebook Advertising, and marketing automation tools to maximize ROI.
• Conduct market research to identify industry trends, competitive landscape, and target audience preferences to inform campaign planning.
• Collaborate with product management teams to develop compelling product stories and promotional strategies that enhance brand visibility.
• Oversee budgeting processes for campaigns and client projects, ensuring efficient allocation of resources while meeting performance goals.
• Track campaign performance metrics using analytics platforms; prepare detailed reports to evaluate success and identify areas for improvement.
• Maintain up-to-date knowledge of digital marketing trends including performance marketing, B2B marketing strategies, content marketing techniques, and e-commerce best practices.
• Foster strong relationships with clients by providing strategic guidance, regular updates, and proactive solutions to meet their evolving needs.

<Skills>

• Proven expertise in digital marketing channels including SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and analytics tools such as Google Analytics.
• Strong creative skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and visual storytelling.
• Solid understanding of multichannel marketing strategies encompassing online and print advertising as well as e-commerce platforms like WordPress.
• Technical knowledge of HTML and familiarity with website management systems to support content updates and optimization efforts.
• Excellent research skills combined with copywriting talent to craft compelling messaging tailored to diverse audiences.
• Experience in product management coordination and sales support activities within a marketing context.
• Ability to manage multiple projects simultaneously while adhering to deadlines; strong budgeting skills for campaign planning.
• Analytical mindset with the ability to interpret data insights for continuous improvement of campaigns.
• Effective communicator capable of collaborating across teams including creative designers, sales teams, product managers, and clients. Join us as a Marketing Account Manager with a creative background where your innovative ideas will shape impactful campaigns! Bring your energy, creativity, and strategic mindset to a role that offers exciting challenges and rewarding opportunities for growth in the vibrant world of marketing!

Job Type: Full-time

Pay: $51,964.45 - $66,193.74 per year

Benefits:

• Employee assistance program
• Employee discount
• Paid time off
• Professional development assistance
• Referral program

Experience:

• Marketing: 4 years (Required)
• Creativity: 4 years (Required)
• Customer relationship management: 3 years (Required)
• Customer retention: 3 years (Required)
• B2B marketing: 4 years (Required)
• Direct marketing: 4 years (Required)
• Event marketing: 3 years (Required)
• Customer service: 3 years (Required)
• Organizational skills: 5 years (Required)
• Leadership: 4 years (Required)

Work Location: In person