Marketing & Acquisition Manager

We are seeking a Marketing & Acquisition Manager to lead our growth strategy. In this role, you will be responsible for defining and executing innovative marketing and acquisition campaigns to generate a steady pipeline of qualified traders. Your mission will be to balance customer acquisition cost (CAC) with long-term customer value (LTV), ensuring sustainable and profitable growth for the firm.

Key Responsibilities

• Develop and execute the digital acquisition strategy across multiple platforms (Google Ads, Meta Ads, TikTok, YouTube, Twitter/X).
• Manage and optimize paid media campaigns (CPC, CPA, CPL).
• Design, implement, and monitor conversion funnels (landing pages, email automation, retargeting).
• Establish and lead a content strategy (SEO, blogs, YouTube, finance/trading influencers).
• Define acquisition KPIs and manage marketing budgets effectively.
• Identify, test, and integrate new growth channels (affiliation, partnerships, trading communities).
• Collaborate with the product team to improve UX/UI and maximize customer retention.
• Provide regular reporting and insights to senior management.

Requirements

• Proven expertise in digital marketing and growth hacking.
• Strong command of Google Ads, Meta Ads, TikTok Ads, and SEO/SEM strategies.
• Knowledge of the fintech or trading industry is a strong advantage.
• Analytical mindset with proficiency in Google Analytics, Tableau, or similar tools.
• Excellent writing skills with strong copywriting abilities.
• Fluent in English; additional languages are an asset.

Profile

• Master’s degree (or equivalent Bac+4/5) in Marketing, Business, or related field.
• 3–5 years of experience in digital marketing (experience in prop firms, fintech, or SaaS is a plus).
• Entrepreneurial mindset: autonomous, proactive, and results-driven.

Bonus

• Performance-based, calculated as a percentage of the revenue generated.

Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Experience:

• Digital Marketing: 3 years (Required)
• Prop Trading Firms/Fin Tech: 2 years (Required)

Language:

• English, French and Arabic (Preferred)

Location:

• Dubai (Required)