Marketing & Administration

JOB DESCRIPTION

Digital Marketer cum Receptionist

Department: Marketing & Administration

Reports To: Playschool Principal / Director

Employment Type: Full-Time

Location: [Faridabad, Haryana]

ABOUT THE ROLE

We are seeking a dynamic and versatile professional to join our playschool in a dual capacity as Digital Marketer cum Receptionist. This unique role combines the creative and strategic aspects of digital marketing with the interpersonal and administrative responsibilities of front desk management. The ideal candidate will be the face of our institution, creating a welcoming first impression for parents and visitors while simultaneously driving our online presence, lead generation, and enrollment through effective digital marketing strategies.

KEY RESPONSIBILITIES Digital Marketing & Online Presence

• Develop and execute comprehensive digital marketing strategies to promote playschool and increase enrollment

• Manage and maintain the school's website, ensuring content is current, engaging, and optimized for search engines (SEO)

• Create, schedule, and manage content across all social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)

• Design engaging graphics, videos, and multimedia content showcasing school activities, student achievements, and events

• Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, and Instagram to generate quality leads

• Monitor and respond to comments, messages, and reviews on social media platforms and Google My Business

• Create and distribute email marketing campaigns, newsletters, and promotional materials to prospective and current parents

• Track, analyze, and report on digital marketing metrics using Google Analytics, social media insights, and other analytics tools

• Optimize campaigns based on performance data to improve ROI and achieve enrollment targets

• Manage online reputation by monitoring reviews and ensuring positive brand perception

• Capture and edit photos/videos of school activities, events, and daily routines for marketing purposes

• Stay updated with latest digital marketing trends, social media algorithms, and educational marketing best practices

Lead Generation & Enrollment Management

• Generate quality leads through digital marketing campaigns and online inquiries

• Track and manage all leads in CRM system or spreadsheets, ensuring timely follow-up

• Convert online inquiries into school visits and admissions through effective communication

• Coordinate with parents for school tours, counseling sessions, and admission procedures

• Maintain database of prospective parents and send regular updates about school programs and events

Reception & Front Desk Management

• Serve as the first point of contact, greeting all visitors, parents, and vendors with warmth and professionalism

• Manage multi-line phone system, answer calls promptly, and direct inquiries to appropriate staff members

• Handle walk-in inquiries from prospective parents, provide school information, and schedule campus tours

• Maintain visitor logs and ensure security protocols are followed

• Manage student attendance records and communicate with parents regarding absences

• Coordinate parent-teacher meetings, events, and maintain appointment calendars

• Ensure reception area is clean, organized, and presents a professional image at all times

Administrative Support

• Assist with admission documentation, fee collection, and maintaining student records

• Handle incoming and outgoing correspondence including emails, letters, and packages

• Prepare and distribute circulars, notices, and announcements to parents

• Maintain filing systems, databases, and school records in an organized manner

• Support the Principal with scheduling, data entry, and report preparation as needed

• Assist in organizing school events, parent meetings, and special programs

• Manage office supplies inventory and coordinate with vendors for procurement

Event Marketing & Community Engagement

• Promote school events through digital channels and create event-specific marketing materials

• Cover school events with photography and videography for social media and website

• Create post-event content and highlight reels to showcase school activities

• Coordinate with local media and community organizations for partnership opportunities

Assist in organizing open houses, admission drives, and community

Job Type: Full-time

Pay: ₹8,086.00 - ₹15,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person