Marketing Analyst

KEY ACCOUNTABILITIES AND ACTIVITIES

Key Accountability Areas

Key Activities

Main Duties and Responsibilities

• Assist in the planning and rollout of marketing campaigns.
• Plans and executes initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
• Prepares and supervises the production of publicity brochures, handouts, leaflets, promotional videos, and photographs.
• Assists in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
• Provide input and suggestions for enhancing brand messaging and creative direction.
• Stay updated on industry trends to inform content and campaign strategies.
• Tracks and measures marketing outcomes, including marketing activities, response, and ROI.
• Collects and analyzes data on customer preferences and needs to identify potential markets and factors affecting product demand.
• Work with external vendors and internal teams to support and coordinate campaign execution.
• Contribute to preparing and organizing all types of events related to neoleap.
• Perform other related duties as assigned by the direct manager.

QUALIFICATIONS

• Bachelor’s Degree Required.

COMPETENCIES

Core

• Customer Focus
• Collaborates
• Self-Development

Years of Experience:

• 3 Years and above