Marketing Analyst

Job Summary
Market & Marketing AnalystJob Description About the RoleThe triad of companies, aka, The NeuroField Companies is seeking a data-driven and strategic Market & Marketing Analyst to support the growth, differentiation, as well as cohesion of its three distinct brands:

• NeuroField, Inc. (technology & innovation)
• NeuroField Neurotherapy (clinical services)
• School of Neurotherapy (professional education & training)

The successful candidate will be responsible for identifying high-value markets, uncovering untapped opportunities, and crafting insights that support the scalable expansion of each brand with a targeted and focused approach.

Key Responsibilities

1. Market Research & Segmentation

• Conduct deep market analysis to identify trends, customer needs, and emerging niches within neurotherapy, biofeedback, integrative medicine, and related sectors.
• Define and segment target audiences for each brand based on demographics, psychographics, purchasing behaviors, and professional roles (e.g., clinicians, researchers, students, healthcare organizations).
• Track competitor strategies across clinical neurotherapy, education, and technology domains.
• Identify digital marketing opportunities and strategic plan for implementation

2. Data Analysis & Insight Development

• Analyze internal and external data sources (web, CRM, email marketing, social media, sales) to determine patterns, campaign effectiveness, and customer lifetime value.
• Create dashboards and reporting frameworks that visualize market performance, marketing ROI, and customer behavior per brand.

3. Strategic Brand Growth Planning

• Develop tailored go-to-market strategies for each NeuroField brand, ensuring alignment with its core mission and unique value proposition.
• Recommend channel-specific growth strategies (e.g., SEO for School of Neurotherapy, clinical referrals for NeuroField Neurotherapy, B2B marketing for NeuroField, Inc.).
• Identify geographic and demographic expansion opportunities.

4. Campaign Evaluation & Optimization

• Support the marketing team in testing messaging, offers, and ad performance across platforms.
• Provide performance insights and recommendations for content, events, and lead generation activities.
• Identify underperforming areas and suggest corrective actions to maximize brand impact.

Qualifications

• Bachelor’s degree in marketing, Business, Data Analytics, or related field.
• 3–5 years’ experience in market research, marketing analytics, or business intelligence.
• Proficiency in analytics tools (e.g., Google Analytics, SEMrush, Tableau, HubSpot).
• Strong quantitative and qualitative research skills.
• Knowledge of the health & wellness or neuroscience fields a strong plus.
• Strategic thinker with excellent communication skills and attention to detail.

Success Metrics

• Clear, data-supported identification of new market segments per brand.
• Increased campaign efficiency and measurable ROI.
• Contribution to differentiated brand positioning strategies.
• Scalable frameworks for assessing and guiding market entry and expansion.

Why Work With Us? This is a unique opportunity to work at the intersection of neuroscience, technology, clinical innovation, and education. You’ll help shape the future of brain performance and mental health by guiding the strategic growth of three pioneering brands with distinct, yet inter-connected missions and global potential.

Job Type: Contract

Pay: $40,000.00 - $80,000.00 per year

Work Location: In person