Marketing Analyst

Job description – Marketing Analyst (India)

Marketing Analyst – An experienced and high-performing marketing professional to support the marketing organisation and generate new customer leads

Key Competencies

• At least [3 years] experience of working as a marketing or business development professional in a B2B (business-to-business), professional services or technology services context
• Skills in developing and carrying out business development activities including market research, prospect research
• Experience in using digital tools for lead identification, including LinkedIn, Dripify and specialist market research and marketing technology
• Success in working as part of a global / distributed team

Personal skills and attributes

• High-calibre written and spoken English
• Clear, structured approach to work
• Results / target oriented
• Self-starter
• Collaborative

Key responsibilities

• Liaise with Marketing Lead and other senior Proservartner team members to understand and clarify priority areas for lead generation
• Understand and research Proservartner services and offerings
• Keep abreast of best practices and new business trends in our sector, identifying angles and opportunities for lead generation
• In coordination with Marketing team, identify, test and use potential lead generation strategies, such as:
• LinkedIn research
• Dripify
• Sales Automation tools
• Market research
• Turn successful lead generation strategies into automated, scalable activities eg. automated emailers / messaging
• Maintain a log of activities planned, completed and leads generated
• Liaise with wider Proservartner team as required to pass on leads generated
• Continuously improve through feedback

Job Types: Full-time, Permanent

Job Type: Full-time

Pay: Up to ₹500,000.00 per year