Marketing Analyst

What You'll Do:

As a Marketing Analyst at Unlock, you will play a critical role across multiple lines of business, bridging the gap between client business objectives and Unlock Health's technology solutions. A true utility player, you'll take on a wide variety of assignments, from supporting analytics solution deployments and campaign performance reporting to claims analysis, quarterly business reviews, and other ad hoc requests.

We're seeking an experienced marketing analyst with curiosity, technical acumen, and strong communication skills; someone who can uncover insights, support client storytelling, and collaborate across teams. You'll gain a strong understanding of our products and services and how they work together to create client value, while rolling up your sleeves to deliver hands-on analytics that drive marketing results in the healthcare space.

The Marketing Analyst is a data storyteller and will have experience working with marketing data in various analytic tools (like Tableau, Excel, BigQuery, and Snowflake) but will be eager to continuously improve their skills and to add new tools to their arsenal. Marketing measurement and storytelling are the primary focus of the role, but a successful candidate will contribute to deeper analytics work by identifying opportunities, sourcing and analyzing data, and partnering with the broader team on solution design. Critical thinking and strategic thinking will be key to success.

Responsibilities:

Client-Facing Analytics Support

• Serve as the primary day-to-day analytics contact for assigned clients, answering questions and communicating insights clearly and confidently.
• Translate questions into data-based answers, find the "story" in the data and develop clear, engaging reports that follow data visualization and presentation best practices.
• Support quarterly business reviews and other client-facing deliverables with insights and visuals.

Marketing Reporting & Analysis

• Develop measurement frameworks in partnership with strategy, media, SEO, and content teams.
• Manage campaign reporting across multiple channels (paid media, SEO, site analytics, CRM) and performance analysis, as well as other ad hoc requests.
• Interpret data from multiple sources — including media platforms, site analytics, and claims datasets — to identify patterns and inform recommendations.
• Make edits and improvements to existing dashboards (built primarily in Tableau), ensuring accuracy and usability.
• Ensure accuracy, reliability, and consistency in reporting.

Data Wrangling & Tool Use

• Query and manipulate data using a combination of SQL, Snowflake AI, and Tableau.
• Develop fluency in agency-standard tools while continuously expanding your skillset.
• Identify opportunities for automation and efficiency, collaborating with peers or senior analysts to implement solutions.

Collaboration & Continuous Improvement

• Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment.
• Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by data.
• Provide feedback on data processes and help improve the way analytics work is delivered.
• Contribute to Unlock's knowledge sharing by documenting processes and best practices.

Qualifications:

• Bachelor's degree in Business Analytics, Data Science, Mathematics, Engineering, Computer Science, or another STEM field preferred
• Healthcare experience preferred
• Agency or consulting experience
• 2+ years of proven experience in a marketing analytics role
• Proven experience working with and interpreting marketing performance data from various sources
• Strong analytical, problem-solving, and data storytelling skills
• Excellent communication and interpersonal skills
• Minimum 1-year professional experience developing dashboards and reports within Tableau
• Minimum 1-year professional experience with SQL
• Familiarity with site analytics tools (Google Analytics 4, Piwick, Adobe Analytics) and paid media/SEO metrics preferred.