Marketing Analyst

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

As a Marketing Analyst, you’ll be a key contributor and analytical backbone of our marketing organization –transforming data into insights that shape strategy, drive decision making, and optimize performance across the funnel. You’ll play a critical role in supporting our marketing data strategy and driving reporting and analysis efforts that ensure decisions are backed by accurate, timely, and actionable data.

In this role, you’ll proactively build dashboards, track KPIs, and answer ad-hoc data requests that inform both strategic and tactical decisions across Marketing. You’ll collaborate closely with partners across Demand Generation, Digital, and Content to evaluate performance throughout the funnel and uncover new opportunities for optimization. You’ll also work hand-in-hand with your Marketing Operations peers to ensure data flows seamlessly through our systems (CRM, MAP, web analytics, product usage, etc.) and downstream into our BI tools. Your ability to connect disparate datasets, define metrics, and uphold data integrity will enable Marketing to operate with precision, confidence, and speed.

This role is ideal for someone eager to make an immediate impact while growing into deeper ownership of marketing analytics, balancing technical fluency with business acumen and a desire to learn.

Primary Responsibilities

• Reporting & Analysis: Partner with Marketing Analytics teammates to proactively use business intelligence (BI) tools, Sigma and Redshift to create, maintain, and distribute self-service dashboards and standardized reports that empower Marketing stakeholders with actionable insights.
• Ad-Hoc Data Requests: Support ad-hoc, time-sensitive requests from internal stakeholders by extracting and analyzing data to uncover trends/ provide clear, data-backed responses.
• KPI Development: Collaborate with stakeholders to define, document, and champion new and refined Key Performance Indicators (KPIs) and metrics that accurately measure the health and impact of the Marketing organization's initiatives.
• Strategic Insights: Collaborate with the Sr. Marketing Analytics & Insights Manager to determine how best to apply descriptive, diagnostic, predictive, and prescriptive analysis to support key business objectives, such as campaign optimization and identifying new growth opportunities.
• Data Integration: Support the creation of a comprehensive Engagement Full Funnel by collaborating with the Sr. Marketing Analytics & Insights Manager to connect disparate data sources (e.g., website, product usage, CRM) to generate new insights and provide recommendations that support strategic decision-making.
• Data Governance: Monitor and ensure the accuracy, integrity, and cleanliness of marketing data, working with Marketing Operations to enforce data hygiene standards

The Skillset

You thrive on bringing structure and clarity to complex data, and translating it into clear, actionable insights that drive smarter marketing decisions. You have a solid understanding of B2B marketing funnels, attribution, and campaign performance metrics, and are meticulous about maintaining data accuracy. Proactive and detail-oriented, you’re comfortable working across systems, building dashboards, and learning new tools to elevate how data informs decision-making. You communicate findings clearly to both technical and non-technical audiences, and your curiosity, collaboration, and analytical precision make you a trusted partner in helping Marketing operate with clarity, confidence, and speed.

• Bachelor's degree in a related quantitative field (e.g., Marketing Analytics, Business Administration, Data Science, Statistics, etc.).
• 2-3 years of direct experience supporting B2B Marketing teams in an analyst capacity.
• Proven ability to manage multiple priorities, work autonomously, and deliver high-quality work under tight deadlines.
• Minimum of 1 year performing BI analysis and reporting (e.g., Tableau, Looker, Sigma, Power BI) and proven ability to build, maintain, and optimize scalable dashboards that transform complex marketing data into clear, actionable insights.
• Proficient in SQL, with daily hands-on experience extracting, transforming, and analyzing large datasets from cloud data warehouses (e.g., Redshift, Snowflake, BigQuery).
• Deep knowledge of Excel/Google Sheets for modeling, pivot tables, and advanced formulas.
• Experience with marketing tech stack tools, including Salesforce and Marketo (or similar Marketing Automation Platforms) data structures
• Familiarity with evaluating Marketing Attribution Models and working with attribution platforms (e.g. Bizible, CaliberMind, FullCircle)
• A critical thinker who can move beyond basic reporting to identify patterns, uncover insights, and support data-driven decision-making.
• Exceptional written and oral communication skills, with the ability to clearly and confidently present findings and recommendations to a variety of audiences, including non-technical stakeholders.
• A true team player with a proactive, service-oriented attitude who thrives in a collaborative environment.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

• Get fully up to speed on Flock's data warehouse architecture, core business metrics, and existing attribution models.
• Begin supporting ad-hoc data requests from the Marketing Operations Queue to understand the team's immediate needs and data pain points.
• Partner with Sr. Marketing Analytics & Insights Manager to audit the existing dashboard and reporting library to develop a prioritized plan for optimization, consolidation, and efficiency improvements
• Assist in reviewing and refining UTM and campaign naming processes to improve data consistency, tracking accuracy, and long-term campaign scalability.

The First 60 Days

• Collaborate with the Sr. Marketing Analytics & Insights Manager to prepare and present your Point of View (POV) to Marketing leadership, outlining proposed optimizations and efficiencies for the marketing dashboard library, along with a phased rollout plan.
• Lead the data analysis for a high-priority Demand Generation campaign, delivering actionable insights and clear recommendations to improve performance and pipeline impact.

90 Days & Beyond

• Begin taking ownership of managing and maintaining day-to-day Marketing Channel Benchmarks. Your initial focus will be mastering current reporting processes and ensuring data integrity. Over time, you will be expected to drive continuous process improvement in our benchmarking methodology, transforming how we track performance and generate actionable, high-impact recommendations
• Begin independently supporting the creation and rollout of new standardized dashboards and ad-hoc reporting initiatives that expand visibility across the Marketing organization.
• Establish yourself as a trusted partner for ad-hoc data requests, proactively improving the reporting library, data access, and strengthening the foundation for future analytics scalability.

Salary & Equity

In this role, you’ll receive a starting salary between $120,000 - $140,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

Flexible PTO: We seriously mean it, plus 11 company holidays.

• ️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

WFH Stipend: $150 per month to cover the costs of working from home.

Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.