Marketing Analyst

Job Summary
We are seeking a dynamic Marketing Analyst to join the team of a large hospitality organization. In this role, you will harness your analytical expertise to drive strategic marketing initiatives, uncover market insights, and optimize campaign performance. Your energetic approach will empower data-driven decision-making, helping expand and strengthen brand presence.

Duties

• Collect, organize, and analyze marketing data from various sources including web analytics platforms such as Google Analytics.
• Develop comprehensive data visualizations using tools like Tableau, Power BI, and other business intelligence software to communicate insights clearly across teams.
• Conduct market research to understand industry trends, customer behaviors, and competitive positioning to support strategic planning efforts.
• Support business development initiatives by analyzing customer segments and identifying growth opportunities through data insights.
• Create detailed reports on campaign performance metrics, website traffic patterns, and user engagement metrics to optimize marketing efforts.
• Collaborate with cross-functional teams to develop data collection processes that enhance accuracy and efficiency for ongoing analytics projects.
• Assist in the development of dashboards and visual reports that highlight key performance indicators (KPIs) for stakeholders.

Requirements

• Proven experience managing SEM programs
• Strong knowledge of SEO fundamentals
• Strong understanding of Google Analytics and Google Ads
• Excellent data visualization skills with the ability to translate complex datasets into clear insights for diverse audiences.
• Solid knowledge of market research techniques and strategic planning processes within a marketing context.
• Demonstrated ability to collect, interpret, and analyze large datasets with precision and attention to detail.
• Familiarity with business development concepts and how data can support growth initiatives.
• Effective communication skills to present findings compellingly across teams and leadership levels.

Job Type: Full-time

Pay: $42.00 - $45.00 per hour

Work Location: Remote