Marketing Analyst

We are seeking a Marketing Analyst to focus on lead analysis and campaign performance. The ideal candidate will track lead quality, evaluate marketing campaigns, and provide actionable insights to maximize ROI.

Requirements

• Analyze marketing campaigns to track lead generation and qualification
• Monitor KPIs such as conversion rates, engagement, traffic, ROI, and lead quality
• Prepare dashboards and reports using MetaBase
• Evaluate campaign performance across digital channels and provide actionable recommendations
• Stay updated on AI tools used in marketing analysis
• Ensure data accuracy and integrity in all reports
• Collaborate with marketing teams to guide data-driven decisions and improve strategy. Required Skills & Qualifica
  
  

Required Skills & Qualifications

• Proven experience in marketing analysis, lead tracking, or a similar role.
• Strong expertise with advertising platforms, including Meta (Facebook/Instagram) and Google Ads.
• Proficiency in MetaBase for analytics, data visualization, and reporting.
• Solid understanding of databases, data structures, and data management principles.
• Familiarity with leveraging AI tools for marketing analysis and optimization.
• Exceptional analytical and problem-solving abilities.
• Ability to interpret complex data and translate it into actionable business insights.
  
  

Benefits

• Competitive salary and bonuses
• Paid time off and health insurance
• Access to analytics tools and training
• Career growth and mentorship opportunities
• Recognition for achievements
• Team events and professional networking