Marketing Analyst

About the Role

We are looking for a detail-oriented Marketing Analyst with experience in the construction, real estate, or realty sector who can conduct in-depth market research and provide data-driven insights for the Ahmedabad real estate market.

The role focuses on analyzing property trends, buyer behavior, competitor activity, pricing strategies, and location-based demand to support marketing and business decisions.

Key Responsibilities

• Conduct market research and competitive analysis for residential and commercial real estate projects in Ahmedabad.
• Analyze micro-market trends, property pricing, absorption rates, and demand-supply dynamics.
• Study customer demographics, buyer preferences, and investment patterns.
• Track competitor launches, campaigns, pricing models, and positioning strategies.
• Prepare market intelligence reports, feasibility studies, and presentation dashboards.
• Support marketing strategy with insights for campaign planning and project positioning.
• Analyze performance of marketing campaigns and lead sources.
• Work closely with sales, marketing, and leadership teams to provide actionable insights.
• Monitor real estate regulations, market developments, and industry trends.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field.
• 2–3 years of experience as a Marketing Analyst / Research Analyst in Real Estate, Realty, Construction, or Property Consulting.
• Strong understanding of Ahmedabad real estate market trends and locations.
• Experience in market research, data interpretation, and competitor benchmarking.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Excel, Google Sheets, and presentation tools.
• Ability to convert data into clear business insights and reports.

Preferred Skills

• Experience working with real estate developers or property consulting firms.
• Knowledge of CRM data analysis and lead analytics.
• Familiarity with digital marketing performance metrics.
• Experience using data visualization tools (Power BI / Tableau) is a plus.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid time off
• Provident Fund

Application Question(s):

• How many years of experience do you have as a Marketing Analyst or Market Research Analyst?
• Do you have experience working in any of the following industries? (Real Estate / Realty, Construction / Infrastructure, Property Consulting, Market Research Agency)
• Have you conducted market research specifically for real estate projects?

Work Location: In person