Brand & Trade Marketing Executive

Brand & Trade Marketing Executive

Company: Human Capital HR Solutions (Hiring for a Client)
Industry: Fashion / Retail / Lifestyle
Job Type: Full-Time
Location: Karachi

About the Role

Human Capital HR Solutions is hiring a Brand & Trade Marketing Executive for a well-established client operating in the fashion and retail industry.

We are seeking a commercially driven and analytical marketing professional who can balance brand execution with sales performance analysis. This role requires someone who understands retail dynamics, enjoys working with data, and can translate insights into actionable growth strategies.

If you are equally comfortable coordinating campaigns and building Excel dashboards, this opportunity offers strong exposure to both brand and commercial functions.

Key ResponsibilitiesBrand & Marketing Execution

• Support seasonal launches, marketing campaigns, and retail promotions
• Coordinate in-store branding, visibility initiatives, and trade activations
• Assist in campaign tracking and post-activity performance evaluation
• Prepare brand decks, business presentations, and review reports

Trade Marketing & Retail Coordination

• Work closely with sales and retail teams to ensure timely execution of trade initiatives
• Monitor promotional activities, retail KPIs, and in-market performance
• Track SKU-level performance, sell-through trends, and category growth
• Identify slow-moving products and revenue growth opportunities

Sales Data & Business Analytics

• Analyze outlet-wise and channel-wise sales performance
• Monitor stock movement, replenishment cycles, and inventory trends
• Develop structured Excel dashboards and performance reports
• Generate weekly and monthly management reports
• Convert raw sales and marketing data into actionable commercial insights

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline
• Graduates from IBA, CBM (IoBM), SZABIST, or other reputable universities are encouraged to apply
• 1–3 years of experience in Fashion, Retail, FMCG, or Brand-related roles preferred
• Strong understanding of retail operations and consumer-driven businesses

Data & Technical Skills (Essential)

• Advanced Excel skills (Pivot Tables, XLOOKUP/VLOOKUP, formulas, dashboards, data structuring)
• Ability to independently analyze sales data and identify performance gaps
• Experience in building reports and tracking commercial KPIs
• Working knowledge of Power BI or other data visualization tools is a plus

Candidates must be confident in working with sales and marketing data on a daily basis and should be able to build structured Excel-based reports independently. An Excel assessment may be part of the hiring process.Key Competencies

• Strong analytical and commercial mindset
• Execution-focused and detail-oriented
• Effective communication and presentation skills
• Proactive and growth-oriented approach
• Ability to balance creativity with data-backed decision-making

How to Apply
Interested candidates may send their updated CV to careers1.hc@gmail.com with the subject line:
Brand & Trade Marketing Executive

Job Type: Full-time

Work Location: In person