Digital Marketing Manager

The Digital Marketing Manager at the company will spearhead the firms digital marketing strategy and execution across internal brands and client portfolios. This role demands a strategic thinker with strong leadership, analytical, and creative capabilities, capable of making data-driven decisions that deliver measurable results.

As a client-facing leader, the Digital Marketing Manager will manage cross-platform strategies (TikTok, Meta, Amazon, Walmart, Shopify, LinkedIn, and Google), oversee campaign performance, and guide a multidisciplinary marketing team to achieve growth and visibility objectives for both the company and its clients Key

Responsibilities

1. Strategic Leadership & Digital Growth: Develop, implement, and oversee comprehensive digital marketing strategies across all major platforms. Align campaigns with corporate and client objectives ensuring measurable ROI and audience engagement. Build digital growth plans encompassing SEO, SEM, paid media, content marketing, influencer outreach, and performance tracking. Lead digital transformation initiatives for client projects and internal brand positioning.

2. Client Relationship & Account Management: Serve as the primary client liaison for digital marketing initiatives. Translate client goals into strategic campaigns and actionable marketing roadmaps. Conduct performance reviews and data-driven presentations for clients and leadership. Support business development with marketing insights, proposal contributions, and digital strategy presentations.

3. Team Leadership & Mentorship: Lead and mentor the digital marketing team fostering a culture of creativity, accountability, and learning. Assign objectives and oversee execution across design, content, performance, and analytics teams. Drive operational excellence by defining SOPs and ensuring adherence to best practices. Recruit, train, and evaluate team members for continuous professional growth.

4. Performance Marketing & Analytics: Manage high-budget campaigns on Google Ads, Meta, TikTok, Amazon, and LinkedIn platforms. Supervise Shopify, Amazon, and Walmart eCommerce performance optimization, including ad strategy, A/B testing, and content optimization. Track KPIs such as CTR, CPA, ROAS, and conversion rates and apply insights to optimize outcomes. Present monthly analytics dashboards and performance reviews to the executive leadership team.

5. Brand, Content & Creative Direction: Oversee all digital content creation ensuring consistent storytelling and brand tone. Collaborate with creative designers and copywriters to deliver innovative, platform-specific assets. Ensure brand messaging aligns across social, website, email, and eCommerce platforms. Approve campaign visuals, product banners, and content calendars before execution.

6. Innovation & Trend Analysis: Stay updated with evolving digital platforms, technologies, and algorithm changes. Introduce innovative strategies to leverage new media opportunities (e.g., AI tools, automation, influencer marketing). Identify emerging trends relevant to consulting, SaaS, and eCommerce sectors.

Qualifications & Experience

Bachelors or Masters degree in Marketing, Business Administration, or a related field.

4+ years of experience in digital marketing, including 3+ years in a leadership or strategic role.

Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements.

Strong expertise in SEO, PPC, content strategy, and performance marketing.

Experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager.

Excellent leadership, analytical, and presentation skills. Proficiency in tools like Google Analytics, Meta Business Suite, SEMrush, Ahrefs, HubSpot, and Data Studio is very important.

Performance Optimization Brand Storytelling & Creative Oversight Team

Other Details: 
Experience: 4+ years

Timing: 1pm-10pm or 11am-8pm

Working Days: Monday to Friday

Working Mode: Onsite - Full Time

Salary: Depends on experience/expertise

Location: Karachi, Pakistan

Job Type: Full-time

Application Question(s):

• What is your current salary?
• What is your expected salary?
• Do you have Proven record of managing large-scale, multi-channel campaigns and client-facing marketing engagements?
• Do you have strong expertise in SEO, PPC, content strategy, and performance marketing?
• Do you have experience with Amazon Seller Central, Walmart Connect, Shopify, and TikTok Ads Manager?
• Do you have experience in TikTok content creation, Amazon/Walmart advertising, and Shopify campaign execution?

Work Location: In person