Marketing Analyst (B2C)

The Marketing Analyst will be responsible for measuring, analyzing, and optimizing marketing performance across all channels. This role provides data-driven insights to improve lead generation, campaign effectiveness, and marketing ROI.

Key Responsibilities

Campaign Performance Analysis

• Track and analyze performance of all marketing campaigns (digital, print, outdoor, events)
• Measure key metrics: lead volume, cost per lead, lead quality, conversion rates
• Create comprehensive campaign performance reports with actionable insights
• Identify high-performing and underperforming channels
• Monitor marketing budget utilization and ROI
  
  

Lead Analytics

• Analyze lead flow from various sources and channels
• Track lead-to-sale conversion funnel across different touchpoints
• Identify drop-off points and recommend optimization strategies
• Segment leads based on demographics, behavior, and source
• Collaborate with sales team to assess lead quality by source
  
  

Market Research & Competitive Intelligence

• Conduct market research on target audience preferences and behavior
• Monitor competitor activities, pricing, and marketing strategies
• Analyze market trends and demand patterns
• Provide insights on customer journey and decision-making factors
• Track industry benchmarks and best practices
  
  

Data Management & Reporting

• Maintain marketing dashboards and automated reporting systems
• Ensure data accuracy across CRM, analytics tools, and marketing platforms
• Create weekly, monthly, and quarterly performance reports
• Present findings to marketing and sales leadership
• Develop custom reports for specific campaigns or initiatives
  
  

Digital Analytics

• Analyze website traffic, user behavior, and conversion paths using Google Analytics
• Track social media metrics and engagement rates
• Monitor email campaign performance and optimization opportunities
• Analyze paid advertising performance (Google Ads, Facebook, etc.)
• Implement and manage tracking pixels and conversion tags
  
  

Strategic Recommendations

• Provide data-backed recommendations for marketing strategy
• Suggest budget allocation across channels for optimal ROI
• Identify opportunities for new marketing initiatives
• Support A/B testing and experimentation frameworks
• Forecast lead generation and campaign performance
  
  

Requirements

Education & Experience

• Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
• 3-5 years of experience in marketing analytics or digital analytics
• Real estate or B2C industry experience preferred
• Experience with marketing automation and CRM platforms
  
  

Technical Skills

• Advanced proficiency in Google Analytics, Google Tag Manager
• Strong Excel/Google Sheets skills (pivot tables, VLOOKUP, data visualization)
• Experience with data visualization tools (Power BI, Tableau, or similar)
• Familiarity with CRM systems and marketing automation platforms
• Basic understanding of SQL is a plus
• Knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager)
  
  

Analytical Skills

• Strong quantitative and analytical abilities
• Statistical analysis and data interpretation
• Ability to derive actionable insights from complex data
• Critical thinking and problem-solving skills
• Attention to detail and accuracy
  
  

Communication Skills

• Ability to present complex data in simple, visual formats
• Strong written and verbal communication
• Storytelling with data
• Cross-functional collaboration abilities
  
  

Benefits

• Private Health Insurance
• Paid Time Off
• Training & Development