Marketing and Advertising Specialist

MARKETING AND ADVERTISING SPECIALIST

Key Responsibilities

• Develop and implement social media strategies across platforms (Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.) to increase engagement and followers.

• Plan and create engaging, on-brand content including posts, videos, reels, stories, and blog updates. Frequency: 4-5 times daily on all social media platforms

• Manage daily social media activity: scheduling posts, responding to comments/messages/reviews, monitoring analytics, and engaging with audiences.

• Collaborate with internal teams to highlight company initiatives, events, and community stories.

• Build and nurture relationships with local organizations, influencers, and media partners.

• Track, analyze, and report on performance metrics to measure growth and engagement effectiveness.

• Coordinate community events, campaigns, and outreach efforts that strengthen the brand’s visibility and impact.

• Stay current on trends, tools, and best practices in social media and community engagement.

• Market Analysis

• Hands-on advertising - Mobile sales, Flier handouts, local event presence, onsite multi-location greeting and promoting

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Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).

• 2–4 years of professional experience managing social media and/or community engagement for a brand, nonprofit, or company.

• Strong writing, storytelling, and visual content creation skills.

• Proficiency with social media management tools (e.g., Meta Business Suite, Hootsuite, Later, Canva).

• Experience analyzing insights and adjusting strategy based on data.

• Excellent communication and interpersonal skills; comfortable representing the organization publicly.

• Creative, proactive, and passionate about connecting with diverse audiences.

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Preferred Skills

• Graphic design, photography, or video editing experience.

• Event planning or public relations background.

• Familiarity with paid advertising campaigns and SEO.

Job Type: Full-time

Pay: $17.00 - $24.00 per hour

Expected hours: 30 – 40 per week

Work Location: In person