Marketing and Catering Manager

The Marketing Manager serves as the primary champion of the Chick-fil-A brand. They are responsible for raising awareness of the business in the community, engaging our existing customer base to deepen loyalty, and converting on-the-fence prospects into paying customers who keep coming back. They create top-of-mind awareness for Chick-fil-A and make us the first choice for hungry families! The manager also keeps team members informed about and trained on menu offerings and ensures everyone stays on brand with uniforms, customer interactions, service scripts, and food quality and presentation. They are advocates for, protectors of, and promoters of our brand. They play an active role in team member training and ensure we maintain everything that makes Chick-fil-A the respected, reputable restaurant for which we are known. The Marketing Manager's primary focus is to drive sales growth by upholding every aspect of the Chick-fil-A brand, ensuring that we deliver genuine hospitality, fast and accurate service, great food worth sharing, and a clean and safe environment.

Responsibilities:

Awareness

• Manage digital presence. Develop a social media calendar and regularly publish content.
• Promote catering services to local businesses to drive sales.
• Establish partnerships with local organizations for events that promote the brand.
• Create marketing collateral using marketing materials or submit external marketing designs to the Support Center for approval.
• Plan family-oriented events at the restaurant, such as Action Hero Night, Breakfast with Santa, Daddy Daughter Night, and the Family Fall Festival.
• Evaluate meal donation requests from community organizations and wisely steward marketing funds. Establish Chick-fil-A as a company that cares about our community.
• Use the Chick-fil-A national campaign calendar to guide local campaigns that coincide and boost impact for particular products during certain periods.
• Manage public relations and media relations for noteworthy events such as ribbon cutting, grand opening, community events, and more.

Engagement

• Serves guests as part of the restaurant team in a position during peak times as a model of signature Chick-fil-A service.
• Ensure Front of House team members are trained on the menu, stick to the script, and exhibit genuine hospitality to affect customer service
• Make sure the team is informed on current seasonal items and equipped with talking points
• Ensure the team stays on brand with uniforms
• Educate and hold the back-of-house kitchen team accountable for proper food safety and quality procedures to ensure products meet brand standards. Conduct assessments to ensure that the produced food meets Chick-fil-A standards.
• Resolve customer issues in person and via our customer recovery platform. Constantly evaluate customer experience and monitor scores. Provide feedback to the management team regarding recurring complaints and ways to improve customer service
• Work with the Talent & Admin Manager to identify team member recognition opportunities and events to highlight via social media

Conversion/Sales

• Keep outdoor and indoor restaurant signage and point of purchase material updated
• Develop internal sales competitions for particular items and develop scripts for upselling
• Use customer data to analyze customer purchase activity data and inform actionable campaigns for specific customer segments. These could include campaigns to welcome new Chick-fil-A rewards members, cross-sell to deepen relationships/loyalty with existing members, drive sales in additional day parts, re-engage inactive customers, or grow certain ordering methods
• Incentivize orders by sending promotions through the Chick-fil-A app and via email
• Partner with local organizations to host Community Care Events, which donate a portion of proceeds to a cause
• Delivers catering orders to guests and delivers the brand experience with the food.

Position Type:

• Full-time

Our Benefits Include:

• A fun work environment where you can positively influence others
• Flexible scheduling (and closed on Sundays)
• Learning firsthand from an experienced Operator and Restaurant Leaders
• Intentional growth and development to help you reach your professional goals
• Scholarship opportunities
• Competitive pay - $17.00 - $24.00 per hour

Qualifications and Requirements:

• Excellent communication skills
• Ability to use data to inform decision-making. Constantly evaluate results and pivot as needed.
• Creative mindset
• Skilled in a variety of marketing platforms
• Ability to coach and train others

Most Chick-fil-A® Restaurants are operated by independent franchised business owners who make all their own employment decisions and are responsible for their own content and policies.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

Pay: $17.00 - $24.00 / hour

Benefits:

• Flexible schedule
• Employee discount
• Paid training
• Mileage reimbursement
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Referral program

Job Type: fulltime

Schedule:

• Weekend availability
• Holidays
• Day shift
• Night shift
• Other

Education: High school degree

Work location: On-site