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Role Purpose
Support the Marketing Director in executing high-impact communication strategies for
Cornerstone’s projects. The role focuses on campaign rollout, content development, and ensuring
all marketing outputs are aligned with brand positioning and sales objectives.
Key Responsibilities
• Execute communication plans across all project phases (pre-launch, launch, post-launch)
• Translate project concepts, masterplans, and lifestyle vision into compelling messaging
• Manage and coordinate 360° campaigns (Digital, Social, OOH, TVCs, Events)
• Oversee development of all marketing assets (key visuals, videos, brochures, landing pages)
• Brief and manage external agencies (creative, media, production)
• Develop sales enablement tools (decks, scripts, FAQs, offer messaging)
• Align with Sales team on messaging performance and lead feedback
• Ensure consistency in brand tone, messaging, and visual identity
• Coordinate with internal teams (Engineering, BD, HR) for accurate communication outputs
• Monitor campaign performance and recommend optimizations
Requirements
• 3–5 years of experience in Marketing / Communications
• Real estate experience is a strong plus
• Experience managing campaigns and agencies
• Strong storytelling and content development skills
• Highly organized, detail-oriented, and execution-driven
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