Marketing and Communication Specialist

POSITION CODE: 7445

DEPARTMENT/ADMINISTRATION: Marketing and Communications

POSITION: Administrative, Exempt, Full-time (40 Hours)

SALARY RANGE: $68,640-$70,000 Annually, Pro-rated

INTRODUCTORY PERIOD: One (12) Months

BENEFITS OVERVIEW: BROCHURE

AVAILABLE: Immediately

POSTING DATE: September 29, 2025

APPLICATION DEADLINE: Open Until Filled, Apply Immediately.

Definition of Classification:

The Marketing and Communications Specialist plays a key role in supporting and executing strategic initiatives that elevate the university’s brand, programs, and community engagement s. This position, based in the Burbank/LA campus, is responsible for creating and managing content across various platforms, with special focus on social media, that helps to strengthen the university’s position in Los Angeles specifically and California broadly as a leading institution of higher education.

Using omnichannel efforts, the Specialist will develop content that feeds key platforms, including but not limited to social media; the university website; blogs, newsletters and communications memos; and print materials. Under oversight from the President’s Office, the Specialist will support the institution’s key strategic initiatives by communicating them through internal memos and announcements.

By leveraging storytelling and a deep audience understanding, the Specialist will engage diverse audiences including prospective students, alumni, faculty, parents, donors, and other key stakeholders.

This position may require flexibility to work evening and weekend hours as well as the ability to travel, as required.

Duties and Responsibilities:

The duties and responsibilities include, but are not limited to, the following:

Social Media Strategy & Management (40 %)

• Develop and execute campus-wide social media strategy across multiple platforms (Instagram, LinkedIn, Facebook, TikTok, ), aligned with recruitment objectives, institutional branding, and audience engagement goals.
• Curate, schedule, and publish high-impact content that supports strategic initiatives such as student recruitment, academic program promotion, community engagement, events, and fundraising campaigns.
• Monitor social media conversations and trends to identify opportunities for proactive engagement, responding to comments, messages, and mentions in real time to foster positive relationships and a strong online community.
• Collaborate with cross-functional teams (Admissions, Alumni Relations, Events, Development, and academic departments) to identify opportunities for social media promotion. Stay informed of emerging social media trends, tools, and best practices in the higher education sector, proactively testing new platforms, formats, and content strategies to engage our diverse audience.
• Oversee student workers and provide them with mentorship, guidance, and direction to create high-quality content for university channels.
• Support social media efforts for the academic units and their accounts.

Content Creation & Storytelling (35 %)

• Develop clear, compelling, and on-brand written content for a variety of channels, including the university website, blogs, newsletters, email campaigns, recruitment materials, and social media posts, all aimed at attracting and retaining prospective
• Collaborate with faculty, staff, students, and alumni to gather authentic stories that showcase the university’s distinctive programs, academic excellence, student success, faculty expertise, and vibrant campus culture.
• Ensure all content aligns with the university’s brand voice, tone, and strategic priorities, maintaining a cohesive narrative across all marketing materials and platforms.
• Contribute to the development of strategic content calendars, working with key stakeholders to ensure that messaging is timely, relevant, and aligned with recruitment cycles, academic calendars, and key institutional milestones.

Communications (25%)

Under the direction of the Senior Director for Strategic Communications,

• Write and edit internal and external messages, emails, and other content as assigned.
• Support media relations initiatives, such as writing press releases, media advisories, and supporting story materials for media stories
• Assist in the development of crisis communications materials for pertinent events.

Uphold best practices and ensure consistency within all communications and with brand standards.

Qualification Guidelines

Any combination equivalent to, but not limited to, the following:

Experience/Training/Education:

Required

• 2-3 years of experience in social media management and content creation
• Bachelor’s degree in marketing, communications, public relations, or related field .
• Strong writing, editing, and storytelling skills, with the ability to communicate complex information in an engaging and accessible way.
• Proficiency with social media platforms (Instagram, LinkedIn, Facebook, TikTok, ),
• Well-versed in the principles and practices of AP composition and style, including an understanding of the usage of format and style as it relates to a variety of publication needs.

Preferred

• Proven experience in higher education marketing, communications, or recruitment campaigns, with a focus on content strategy and audience
• Experience in writing and editing content for diverse formats, including web, print, email, and social media, with a strong understanding of how to tailor messaging for different audience segments.

Knowledge and Skills:

• Strong ability to conceptualize and execute innovative content strategies while ensuring consistency and accuracy across all content and platforms.
• Excellent interpersonal skills and demonstrated ability to work effectively across teams, including academic departments, admissions, and student services, to create cohesive and impactful campaigns.
• Demonstrated capacity to thrive in a dynamic, fast-paced work environment, managing multiple projects and deadlines while remaining flexible to evolving priorities.
• Creative thinker with a strong eye for detail

Physical Requirements/Working Conditions:

Working Conditions:

Standard office setting. Duties performed are primarily in an office environment while sitting at a desk or computer workstation or in meetings. At least minimal environmental controls to assure health and comfort. Occasional evening or weekend work may be required to support key events, campaigns, or time-sensitive initiatives, including recruitment fairs, virtual events, or social media activation periods. The position may require some remote work flexibility based on departmental needs, with occasional on-campus meetings or events.

Physical Demands:

Incumbents regularly sit for long periods; walk short distances on a regular basis; may travel to various locations to attend meetings and conduct work; use hands and fingers to operate an electronic keyboard or other office machines; reach with hands and arms; stoop or kneel or crouch to file; climb stairs; speak clearly and distinctly to answer telephones and to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; and lift, carry and/or move objects weighing up to 20 pounds.

TO APPLY: A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed, please call (909) 748-8040. If you are unable to complete an application due to a disability, contact us at (909) 748-8040 to ask for accommodation or an alternative application process.

HIRING RANGE: Anticipated hiring range is near or at the minimum of the classification, commensurate with candidate's education, experience, skills, and training. The University of Redlands is required to provide a reasonable estimate of the compensation range for this role. This range considers the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The full salary range for this position is defined as the Full Pay Range. The budgeted salary or hourly range that the University reasonably expects to pay for this position is defined as the Hiring Range. Placement within the Hiring Range is determined by internal equity, and relevant qualifications.

BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. The University will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current employee who was conditionally offered the position.

DRIVER'S LICENSE CHECK: Possession of a valid Driver's License is required for certain positions. Employees in positions that require a valid Driver’s License will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

PHYSICAL AND PSYCHOLOGICAL EXAMS: For certain positions typically in Public Safety, Facilities, Athletics and Information Technology Services departments, employment is contingent upon a candidate passing a pre-employment physical exam with the ability to lift in excess of 50 lbs. Public Safety Officers, in addition to a pre-employment physical exam, will also be required to pass a psychological evaluation.

FOR MORE INFORMATION VISIT

Human Resources (redlands.edu)

SUBMISSION OF A RESUME OR APPLICATION INDICATES AGREEMENT THAT THE UNIVERSITY MAY VERIFY ANY AND ALL INFORMATION CONTAINED THEREIN.

MEMBERS OF UNDERREPRESENTED GROUPS ARE ENCOURAGED TO APPLY.

AN EQUAL OPPORTUNITY EMPLOYER

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.