Marketing and Communications Manager

About us

Avenue 360 is a Federal Qualified Healthcare Center (FQHC) that strives to provide high quality and caring service to promote healthy people and communities. Our 360-degree approach addresses medical, dental, and behavioral health needs as well as addressing non-medical drivers of health like housing and transportation. Our compassionate care extends to those with and without insurance. We strive to not only be the provider of choice but the employer of choice.

Our Values PACT

• We take PRIDE in our work.
• We bring a positive ATTITUDE.
• We stay CURIOUS.
• We are CUSTOMER-SERVICE oriented.
• We are a TEAM.

Role Overview

Associate Director of Advancement, Marketing & Communications leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service-line–focused campaigns align patient growth, community engagement, and philanthropic investment.>span class="eop"> This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.

Areas of Accountability - This position is directly accountable for the following key areas:

Line of Service–Focused Patient Acquisition & Retention

• Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service
• Translate service-line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences
• Ensure alignment between patient-facing outreach and donor-facing narratives to reinforce mission, impact, and continuity of care

Integrated Advancement Marketing, Campaigns & Donor Alignment

• Partner with the EVP of Advancement and Director of Advancement, Development to align service-line marketing, donor engagement, and funding priorities
• Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics
• Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications

Digital Strategy & Experience Optimization

• Manage website content related to services, patient access points, giving, and impact
• Optimize digital pathways and journeys for patients and donors across key touchpoints
• Collaborate with vendors to support SEO, testing, and conversion optimization

Brand Stewardship & Message Consistency

• Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications
• Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities

Analytics, Reporting & Continuous Improvement

• Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of Service
• Share insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design

• Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach
• Ensure a consistent experience across patient, donor, and community touchpoints

Education, Licensure/Certification:

• Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field)
• Minimum 5–7 years of experience in marketing, communications, or advancement communications
• Experience developing and executing integrated, multi-channel marketing campaigns
• Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission-based communications
• Experience managing digital platforms, including websites, email marketing, and social media
• Experience working with creative and project management tools and applications, content calendars, and analytics dashboards
• Experience collaborating with internal teams, vendors, and external partners
• Experience in healthcare, human services, or mission-driven nonprofit organizations strongly preferred

Experience, Skills/Abilities Related Requirements:

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• Ability to align marketing and communications strategy with fundraising and engagement goals
• Proficiency in digital marketing, content management, and performance analytics
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• Ability to manage competing priorities and meet deadlines
• Creative problem-solving balanced with data-driven optimization
• Attention to detail and commitment to brand consistency
• Collaborative mindset with the ability to support cross-functional advancement efforts