Marketing and Content Specialist

About Da Terra

Da Terra is a premium luxury furniture showroom situated in the heart of Dubai. We curate world-class furniture pieces and collaborate with renowned international brands to create elegant and immersive experiences for discerning clients. Our mission is to continually enhance brand impact, deliver top-tier service, and elevate our showroom presence in the UAE market.

Role Overview

We are seeking a  Marketing & Content Specialist  with a strong blend of creative skill and digital marketing acumen. This role focuses on creating high-quality visual content, managing social media platforms, enhancing our SEO and web presence, and ensuring consistent brand storytelling across all channels. You will play a critical role in shaping the visual identity of Da Terra while also driving measurable engagement and showroom traffic.

This position is ideal for someone with a deep appreciation for luxury design, interior aesthetics, and content that sells through elegance and authenticity.

Key Responsibilities

Visual Content Creation

• Photograph furniture and showroom displays with attention to lighting, angles, and mood.
• Edit and retouch images for use on Instagram, LinkedIn, website, and brand lookbooks.
• Produce visual assets for campaigns, including reels, product teasers, banners, and promotional graphics.
• Collaborate with international brand partners to localize visual content while maintaining global standards.

Social Media Management

• Own and manage Da Terra’s Instagram and LinkedIn pages.
• Plan and schedule posts aligned with campaign goals, showroom launches, or events.
• Engage with design communities, influencers, and prospective clients to grow organic visibility.
• Monitor engagement metrics and optimize content for reach, saves, and conversions.

Content Strategy & SEO

• Conduct keyword research and competitor benchmarking to inform blog topics, product pages, and showroom content.
• Write or oversee creation of short-form content (e.g. captions, ads, bios) and long-form blog posts or case studies.
• Implement basic on-page SEO practices (meta tags, alt text, internal linking) and track rankings.
• Coordinate with developers or CMS managers to ensure optimized website structure and content layout.

Campaign & Brand Activation

• Support the launch of new collections and showroom activations with digital and offline campaigns.
• Prepare visual and written assets for invitations, newsletters, or printed materials for showroom events.
• Work with sales and marketing teams to align messaging with seasonal offers or brand promotions.

Performance Tracking & Reporting

• Use tools such as Google Analytics, Search Console, Meta Business Suite, and LinkedIn analytics to report on performance.
• Generate monthly dashboards summarizing key KPIs: engagement, organic traffic, content reach, and lead contributions.
• Recommend improvements based on data and audience feedback.

Brand Alignment & Internal Collaboration

• Act as the quality gatekeeper for all published visuals and marketing assets.
• Ensure all content reflects Da Terra’s luxury aesthetic and brand tone of voice.
• Collaborate closely with showroom staff, sales teams, and brand representatives to coordinate visuals and campaigns.

Qualifications & SkillsEducation & Experience

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 2+ years of experience in content marketing, social media, or digital marketing, ideally in a luxury or design-focused environment.

Creative & Technical Skills

• Proficient in photo editing tools (Adobe Photoshop, Lightroom) and basic design software (Canva, Illustrator, InDesign).
• Strong photography skills (product/lifestyle/interiors); video editing for social media is a plus.
• Knowledge of CMS platforms (WordPress or similar), SEO tools (SEMrush, Google Search Console), and basic HTML is a plus.

Language

• Fluency in English is required.
• Arabic language skills are a significant advantage  for engaging with local audiences and regional campaigns.

Personal Attributes

• A strong eye for visual storytelling, luxury design, and brand presentation.
• Detail-oriented, organized, and capable of managing multiple content projects simultaneously.
• Analytical mindset with a creative approach to content testing and optimization.
• Proactive, self-driven, and collaborative.

What We Offer

• Competitive compensation and opportunities for professional development.
• Exposure to global luxury design brands and high-end furniture collections.
• A creative, design-focused work environment with room for initiative.
• The opportunity to shape the brand identity of a fast-growing showroom in a dynamic market.

Job Type: Full-time

Pay: From AED8,000.00 per month

Experience:

• Luxury Marketing: 2 years (Required)

Language:

• Arabic (Required)

Location:

• Dubai (Required)