Marketing and Content Specialist

Job Description

About Us:

We are a fast-growing facial plastic surgery practice located in the heart of Newport Beach, specializing in refined, natural-looking results and an elevated patient experience. Our brand is built on precision, artistry, and trust—values we carry through every patient interaction and every piece of content we create.

We’re looking for a creative, detail-oriented, and driven Marketing & Social Media professional to take ownership of our content, grow our digital presence, and help communicate our aesthetic vision across all platforms.

⸻

Position Overview:

This role is responsible for content creation, social media management, and marketing coordination to drive brand awareness, patient engagement, and high-quality consultations.

⸻

Key Responsibilities:

Content Creation & Production

• Capture and produce high-quality, on-brand photo and video content (short-form & long-form)
• Film in-office content including procedures, patient journeys, education, and behind-the-scenes
• Edit content with a clean, polished, and elevated aesthetic
• Maintain a consistent and strategic posting cadence

Social Media Management

• Manage Instagram, TikTok, and YouTube accounts
• Schedule, post, and optimize content for performance and reach
• Engage thoughtfully with comments, DMs, and audience interactions
• Assist with live content (IG Live, TikTok Live)

Content Strategy & Planning

• Develop weekly and monthly content calendars aligned with practice goals
• Identify trends and adapt them to fit a high-end, medical aesthetic brand
• Collaborate closely with the surgeon on educational and authority-building content
• Ensure all content aligns with brand voice, compliance, and conversion goals

Marketing Coordination

• Work alongside external marketing and advertising partners
• Monitor performance of Google and Meta ad campaigns
• Provide creative direction based on performance insights
• Identify opportunities to improve website experience and patient conversion funnels

YouTube & Long-Form Content

• Coordinate filming and publishing of YouTube content
• Optimize titles, thumbnails, and descriptions for growth
• Repurpose long-form content into engaging short-form clips

Email Marketing

• Assist with newsletters, campaigns, and patient communications
• Support promotions, announcements, and educational outreach
• Help improve engagement and retention strategies

PR, Partnerships & Events

• Identify influencer and brand collaboration opportunities aligned with a luxury aesthetic
• Assist with local partnerships and brand visibility
• Support in-office events and patient experiences

Analytics & Reporting

• Track engagement, growth, and lead generation metrics
• Report on content and campaign performance
• Identify opportunities to refine strategy and improve results

⸻

Qualifications:

• 1–3+ years of experience in social media, marketing, or content creation (aesthetic/medical preferred)
• Strong photo/video editing skills (iPhone + editing apps or Adobe/CapCut)
• Strong understanding of Instagram, TikTok, and YouTube trends
• Highly organized with strong attention to detail
• Comfortable filming in a clinical environment
• Strong visual eye for clean, natural, and elevated aesthetics
• Experience with paid ads, analytics, or performance tracking is a plus
• Experience in influencer marketing or PR is a plus

⸻

Pay:

$25-$35/hour

⸻

Schedule:

Full-time

Must be available in-office for content creation

⸻

How to Apply:

Please submit your resume along with a portfolio or examples of your work (social media accounts, before & after content, campaigns, or relevant projects). Applications without work samples will not be considered.

Pay: $25.00 - $35.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person