Marketing and Omnichannel Enabler - Ophthalmology

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La position

Marketing and Omnichannel Enabler - Ophthalmology

Important Notes:

• For candidates who are already based in Middle East, the position is location-based within the Middle East, with no relocation. The final candidates will remain in their current location in ME.

• For candidates who are based outside Middle East, relocation is required for one of the ME countries.

We are Roche

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.
Creating a world where we all have more time with the people we love.
That's what makes us Roche.

Job Mission

The Marketing & Omnichannel Enabler - Ophthalmology for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.

This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.

This role operates 80% for the ME countries, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Lead(DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.

The remaining 20% will stay within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.

Your Impact

Marketing Strategy, business planning, and launch readiness

• Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needs

• Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities

• Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions

• Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for BC/NMD/Ophtha and relevant initiatives

• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance

• Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL

Customer Experience & Omnichannel Engagement

• Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams

• Identification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes

• Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns

• Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors)

Insights-Driven Planning

• In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics

• Based on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization

Cross-Functional Collaboration, agile ways of working, and training

• Closely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution

• Work closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and events

• Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement

• Share best practices and learnings across the Middle East network

• Work in alignment with agile principles - iterating quickly, adapting to change, and delivering incremental value

• Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness

Who You Are

• You hold a Bachelor's degree in life sciences, marketing, business, or a related field

• You bring a minimum of 5 years' experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector

• You have proven experience in omnichannel engagement, which is highly preferred

• You have proven experience in Ophthalmology

• You show a strong track record of success in brand planning, launch execution, and omnichannel engagement

• You apply strong analytical skills, with the ability to translate data into actionable insights

• You demonstrate an experience in working within cross-functional, matrixed environments

• You have experience in working beyond affiliate level while leading or being part of WPTs

• You think strategically and creatively

• You act as an omnichannel customer engagement expert

• You operate with a strong customer- and patient-centric mindset

• You build strong collaborative relationships and partnerships

• You leverage data and digital marketing fluency to drive impact

• You adapt quickly and embrace a growth mindset

• You communicate with clarity and persuasion

Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Dubai. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process.

Qui nous sommes

Un avenir plus sain nous pousse à innover. Ensemble, plus de employés à travers le monde sont dédiés à faire progresser la science et à garantir à chacun l'accès aux soins de santé aujourd'hui et pour les générations à venir. Nos efforts aboutissent à plus de 26 millions de personnes traitées avec nos médicaments et plus de 30 milliards de tests réalisés avec nos produits de Diagnostique. Nous nous encourageons mutuellement à explorer de nouvelles possibilités, à favoriser la créativité et à conserver nos grandes ambitions, afin de fournir des solutions de santé qui changent des vies et ont un impact mondial.

Construisons ensemble un avenir plus sain.

Roche est un employeur offrant l'équité en matière d'emploi.