Marketing and Outreach Lead

Marketing and Outreach Lead

Department: Communications

FLSA STATUS: Non-Exempt (Hourly), Full-Time

REPORTS TO: Vice President of Advancement & Growth

WORK LOCATION & TRAVEL: Flexible hybrid in-office/remote schedule; some local travel within San Diego County required (events, community outreach).

JOB SUMMARY:

Essential to the BBBS brand, the primary function of this position is to increase community awareness, strengthen brand presence, and drive volunteer and youth recruitment through strategic marketing, outreach, and communications efforts.

A strong emphasis is placed on engaging prospective mentors through compelling storytelling and direct outreach, including coordinating and conducting Volunteer Information Sessions. A high level of professionalism, creativity, and attention to detail is expected in representing the BBBS mission and ensuring consistent, high-quality communications.

PERFORMANCE MEASURES:

The successful incumbent will produce positive outcomes in the following areas: increased volunteer inquiries and conversion to enrollment; consistent and high-quality brand representation across all platforms; increased engagement across digital channels; successful execution of marketing campaigns and outreach efforts; and effective collaboration across departments to support agency-wide goals.

JOB RESPONSIBILITIES:

The essential functions of this role include, but are not limited to, the following:

• Execute marketing and communications strategies to increase visibility, engagement, and community awareness.
• Develop, draft, and manage content across email campaigns, website, newsletters, social media, and print materials.
• Collaborate with external consultants on website, SEO and digital ads.
• Collect and elevate stories from Bigs, Littles, families, staff, and donors to bring the mission to life.
• Ensure consistency in brand voice, tone, and visual identity across all communications.
• Manage day-to-day social media content creation, scheduling, and engagement across platforms.
• Capture photos and short-form video content at events and community activations.
• Track and report on performance metrics to inform content strategy and decision-making.
• Coordinate, promote, and conduct Volunteer Information Sessions (virtual and in-person) for prospective mentors.
• Collaborate with Program and Enrollment teams to align messaging with recruitment needs and priorities.
• Assist with drafting and deployment of email campaigns for recruitment, fundraising, events, and program updates.
• Maintain email lists and support audience segmentation to improve engagement and effectiveness.
• Provide marketing and communications support for agency events, including creation of invitations, signage, digital assets, and follow-up communications.
• Support on-site communications needs at events, including PR, social media coverage and photography.
• Support media outreach efforts including drafting press releases, pitches, and talking points.
• Maintain a communications calendar and assist in updating key messaging documents and organizational materials.
• Work collaboratively across Development, Programs, and Leadership teams to support organizational priorities.
• Manage project timelines, approvals, and organization of marketing assets (photos, videos, templates).
• Attend and assist with agency-sponsored events as directed.
• Other duties as directed.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field (or equivalent experience).
• 2–4 years of experience in marketing, communications, outreach, or digital media.
• Excellent writing, editing, and verbal communication skills; strong interpersonal skills.
• Strong organization and project management; able to prioritize and meet deadlines.
• High attention to detail and accuracy.
• Experience creating content for email, web, newsletters, and social media.
• Proficient with social media platforms; able to learn email marketing and content management tools.
• Team-oriented and collaborative; able to work independently.

DESIRED COMPETENCIES:

• Experience creating marketing assets using tools such as Canva and/or Adobe Creative Suite (or similar), including social graphics, flyers, one-pagers, slide decks, and basic photo editing.
• Comfort capturing and producing photography and short-form video for digital channels (e.g., Instagram Reels/TikTok/YouTube Shorts), including basic editing, captions, and accessibility best practices (e.g., alt text, captions).
• Experience with social media scheduling/management tools.
• Familiarity with email marketing platforms and/or CRMs (e.g., Mailchimp, Salesforce Marketing Cloud) including segmentation and basic reporting.
• Basic website/CMS experience (e.g., WordPress) and understanding of SEO fundamentals.
• Comfort reviewing performance metrics (e.g., Google Analytics, social insights) and using data to refine content and outreach tactics.
• Exposure to media relations and public relations, including drafting press releases/pitches, coordinating interviews, and preparing talking points or background materials.

PHYSICAL DEMANDS:

This role requires the ability to sit and work on a computer for extended periods. The role also requires the ability to attend meetings and events at various community locations, including occasional evening or weekend commitments, and to move and transport light materials/equipment used for outreach and events as needed.

This job description describes the general nature and level of work for this position and is not intended to be an exhaustive list of duties, responsibilities, or qualifications. Duties and organizational needs may change over time.

TOTAL REWARDS & ENVIRONMENT

COMPENSATION

Pay Range: $25.00 – $33.85 per hour. Compensation is commensurate with the candidate’s specific experience and education as it relates to this role. This pay range is provided in accordance with applicable California and local pay transparency requirements.

What We Offer:

• Wellness: Robust Medical, Dental, and Vision coverage; Life and AD&D insurance (employer-paid); and Flexible Spending Accounts (FSA).
• Time Off: Accrued vacation and sick leave, plus 12 observed holidays and one floating holiday annually.
• Financial: 403(b) Retirement Plan with employer matching and mileage reimbursement.
• Purpose-Led Culture: Rewarding, mission-based work in a supportive and inclusive team environment.

HOW TO APPLY (Resume & Cover Letter)

All interested applicants must submit both a COVER LETTER and RESUME to HR@sdbigs.org. NO phone calls, please.

If you need assistance or a reasonable accommodation due to a disability to participate in the application or interview process, please contact HR at the email address listed above.

AT-WILL EMPLOYMENT DISCLOSURE

Employment with BBBS of SDC is at will. This means that either the employee or BBBS of SDC may terminate the employment relationship at any time, with or without cause, and with or without notice, subject to applicable law. Nothing in this job posting or any other communication creates a contract of employment for any specific duration or limits the at-will nature of employment.

EEOC DISCLOSURE

BBBS of SDC is an equal opportunity employer and is committed to creating an inclusive environment for all employees and applicants. BBBS of SDC complies with applicable federal, state, and local equal employment opportunity laws. Employment decisions are made without regard to race, color, religion (including religious dress and grooming), creed, national origin/ancestry, citizenship, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, medical condition, physical or mental disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We prohibit retaliation against individuals who oppose discrimination or participate in an investigation or proceeding related to discrimination or harassment.

Pay: $25.00 - $33.85 per hour

Benefits:

• 403(b)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Work Location: Hybrid remote in San Diego, CA 92105