Marketing Assistant

Technical Knowledge Required:

• 360 Digital Marketing
• Meta Campaigns
• Expert on social media platforms – Instagram, Facebook, TikTok, YouTube
• Expert on providing insight reports on social media channels
• Expert on research of competitors, current news, market trends and updates
• Expert on Canva (post designs, banner designs and video editing)
• Expert on Video editing for social media – iMovies, Capcut, inshort, etc
• Expert on ChatGPT and prompts
• Expert in MS Office – Word, Excel, Power point etc.
• Expert and fluent in English language – reading, writing, speaking and listening
• Expert and outgoing in collaborations, networking and business listing

Key Responsibilities:

1. Website Coordination

• Oversee and manage all brand websites (IBA, FBP, F4MG, QA, NLJ, RCBI, eVisa and Apply2Qualify), ensuring they are regularly updated and aligned with brand standards.
• Perform daily checks on website functionality, ensuring all links, forms, and features are working properly.
• Write content for the existing websites
• Make sure to add new content, services, and images to the websites as per the marketing strategy with the Web Developer
• Implement changes such as adding new products, services, or features to enhance user experience with the Developer.
• Collaborate with the design and content teams to ensure that the websites reflect the latest branding, trends, and functionality.
• Lead the creation of new websites for upcoming service providers.
• Managing the project from concept to launch.
• Coordinate with developers, designers, and content teams to ensure the timely delivery of new websites that meet all brand and business requirements.
• Creation and updating of landing pages and microsite for Agents and Sub-Franchise respectively.
• Check all content for the website, ensuring it aligns with brand messaging and is free from errors.

2. Blogs

• Write blogs based on the marketing calendar.
• Give blog to the Web Team to upload on Website.

3. Community Management – IBA, F4MG

• Manage enquiries on social media channels and respond with adequate replies.
• Check reviews on Trust Pilot, Google Reviews, send the screenshot to documentation team and respond with adequate replies.
• Any related Facebook groups and keep checking if we have got any query.
• Send enquiry form links to the leads.
• In case of escalation, share the conversation in client coordination group.
• Work closely with the team for email marketing and Newsletters.

4. Email Marketing

• Send Mass Emails to Zoho Leads
• News and updates to B2C/ B2B
• Newsletters on between 1st to 5th of Every Month.
• Pass all the above mails to Documentation Team to send to respective existing clients.

5. Youtube

• Upload all videos on Channels
• Organize the channels.
• Work to boost the relevant Channel(s)
• Work with the team for reels, shorts, thumbnails, podcasts, videos to be edited but uploaded and description to be written on the channels.
• Maintain and update the youtube channels.

6. Campaign Receivables

• To track on the Campaign performance to increase/decrease budget on existing Campaigns.
• Check quality of Campaigns with the least reports generated.
• Coordinate with the team to get new campaigns sorted.

7. AD Hoc

• Remind Boss on his calendar
• Assist in Boss Video Shoots
• Coordinator between all Marketing Team
• Research and update on Australian Immigration News
• Overlook the Training Portal
• Overlook Success Portal with all Websites.

8. Email Monitoring and Overlooking

Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month

Experience:

• Social Media: 3 years (Preferred)

Location:

• Dubai (Required)