Marketing Assistant

Overview
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will play a crucial role in supporting various marketing initiatives and campaigns, contributing to the overall growth and success of our brand. This position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while working with a diverse range of marketing strategies.

Duties

• Assist in the development and execution of multichannel marketing campaigns, including digital and print advertising.
• Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.
• Support content marketing efforts by creating engaging copy for websites, social media, email campaigns, and other promotional materials.
• Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.
• Utilize SEO best practices to optimize website content and improve search engine rankings.
• Collaborate with the team on B2B marketing initiatives, including lead generation and nurturing strategies.
• Assist in managing e-commerce platforms and ensuring product listings are up-to-date and optimized for conversions.
• Utilize Adobe Creative Suite to design visually appealing marketing materials that align with brand standards.
• Implement marketing automation tools to streamline processes and enhance campaign effectiveness.
• Monitor analytics using Google Analytics and other tools to track campaign performance and provide actionable insights for improvement.

Qualifications

• Strong understanding of digital marketing principles, including SEO, content marketing, email marketing, and social media marketing.
• Familiarity with advertising sales techniques and performance marketing strategies.
• Proficiency in WordPress and basic HTML for website management tasks.
• Experience with Google AdWords and Facebook Advertising is a plus.
• Excellent research skills with the ability to analyze data effectively.
• Strong copywriting skills with attention to detail in written communication.
• Knowledge of budgeting principles related to marketing projects is advantageous.
• Ability to work collaboratively within a team while managing multiple projects simultaneously.
• A proactive attitude with a willingness to learn new tools and techniques in the ever-evolving field of marketing. Join our team as a Marketing Assistant and take your first step toward a rewarding career in marketing!

Job Type: Full-time

Pay: $46,600.69 - $56,121.26 per year

Benefits:

• Employee discount
• Paid time off
• Professional development assistance

Work Location: In person