Marketing Assistant

Description:

Assist the Vice President of Sales & Marketing in implementing marketing and communication strategies to promote Meteor Crater Enterprises. The Marketing Assistant supports daily marketing operations, manages social media and digital content, coordinates marketing analytics and reporting, and assists in maintaining strong partnerships and brand visibility. This position is primarily remote, with occasional onsite work as needed for events and media projects.

Requirements:

Tasks

• Manage and maintain social media platforms by scheduling and posting regular content, engaging with audiences, and ensuring the brand remains active and relevant.
• Collaborate with influencers, journalists, and media partners to enhance brand exposure and audience reach.
• Collect, organize, and report marketing data and performance metrics for campaigns and digital initiatives.
• Respond to guest feedback, inquiries, and communication requests with professionalism and brand consistency.
• Maintain advertising contracts, including out-of-home (OOH) placements and other media partnerships.
• Develop and sustain cooperative relationships with tourism, hospitality, and business organizations to support marketing and community outreach.
• Produce creative content such as videos, photos, and short-form media to promote events, programs, and visitor experiences.
• Support promotional efforts for special events, educational programs, and tours, occasionally participating onsite to capture and document experiences.
• Conduct general market research to identify trends, visitor preferences, and potential marketing opportunities.
• Devise and evaluate methods and procedures for collecting customer data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Measure and assess customer satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Monitor industry statistics and follow trends in trade news/media.

Work Activites

• Analyzing data and marketing results to evaluate campaign performance.
• Coordinating and prioritizing daily marketing tasks and deadlines.
• Gathering and processing marketing information to inform strategy and reporting.
• Interpreting data and presenting findings clearly for management review.
• Communicating with internal departments, partners, and the public to promote the organization’s initiatives.
• Developing and maintaining relationships with external partners, tourism groups, and vendors.
• Organizing content production, event support, and advertising logistics.
• Making decisions and solving problems to improve marketing outcomes.

Work Content

• Analyze consumer and industry trends to inform marketing strategies.
• Research and measure effectiveness of digital and print marketing efforts.
• Prepare monthly marketing and performance reports.
• Support the development of creative materials such as videos, photos, and written content.
• Participate in and capture onsite events and special programs when needed.
• Collaborate with team members to align marketing goals with organizational objectives.

Qualifications

Education: High School Diploma or GED required; Associate’s or bachelor's degree in marketing, Communications, or related field preferred.

Experience: 1–2 years of experience in marketing, communications, or a related field preferred.

Additional: Ability to occasionally travel or work onsite for events, media projects, or tours.

Skills

Basic Skills: Active listening, speaking, writing, critical thinking, reading comprehension.

Social and Organizational Skills: Time management, coordination, relationship-building, prioritization, attention to detail.

Technical Skills: Data organization, analytics interpretation, digital content creation, and performance reporting.

Creative Skills: Storytelling, content writing/design, and multimedia development.

Knowledge

Principles and practices of marketing, advertising, and public relations.

Customer and personal service, including guest communication and satisfaction.

Digital and social media communication strategies.

General administrative and reporting practices.

English language usage for writing, editing, and proofreading.

Tools

• Desktop computers and laptops.
• Mobile devices, cameras, and tablets for capturing onsite content.
• Standard office and communication tools (phone, video conferencing, shared drives).

Technology

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Google Workspace (Docs, Sheets, Drive, Forms).
• Canva or equivalent design software.
• Meta Business Suite and other social media management tools.
• Google Analytics or similar digital reporting platforms.
• Basic photo and video editing tools (e.g., Adobe Express, CapCut, iMovie).