Marketing Assistant

Title: Marketing Assistant

Department: Marketing

Reports to: Marketing Manager

Job Summary:

DBC’s Marketing Assistant will be responsible for representing the company in a friendly and professional manner, upholding its Core values with every customer, vendor, and co-worker. They will be responsible for the oversight and management of the marketing department. The Marketing Assistant plays a crucial role in shaping and executing our marketing strategies to drive brand awareness, lead generation, and customer engagement.

Success Determined by:

· 100% responsible for Mastery of content creation and social media execution that produces brand engagement, growth, and lead quotas per KPIS

· Contributes to weekly and monthly lead quotas for all divisions across organic and paid channels

· Proficient level with analytics, tools, and planners used to measure the success of marketing campaigns, providing regular reports to leadership with insights and recommendations for optimization

Responsibilities:

· Owns Content Creation: Collaborate with internal teams to generate compelling and relevant content for various marketing channels, such as blog posts, videos, and social media updates.

· Owns Social Media Account Management: Continues an established brand voice on social platforms and expand engagement to produce leads.

· Orders, Mails, & Maintains Client Thank You Gifts at project completion or supplies for any other marketing opportunity.

· Proficient in Analytics and Reporting: Utilize analytics tools to measure the success of marketing campaigns, providing regular reports to leadership with insights and recommendations for optimization.

· Assists in Brand Management: Safeguard and enhance the company's brand image, ensuring consistency in messaging and visual identity across all platforms.

· Assists in Digital Marketing: Oversee online presence, including website management, social media campaigns, email marketing, and search engine optimization (SEO).

· Assists in Development of Marketing Strategies: Create comprehensive marketing plans that align with the company's goals, incorporating online and offline channels to reach target audiences effectively.

· Assists in Lead Generation: Implement strategies to generate qualified leads, working closely with the sales team to ensure seamless handoff and conversion.

· Assists in Market Research: Stay abreast of industry trends and competitor activities to identify opportunities for innovation and improvement.

· Performs other related duties as assigned by the Marketing Manager.

Necessary Knowledge, Skills, Abilities, and Talents:

· 1 Year + Job Experience in marketing, preferably in small fast paced business.

· Strong understanding of brand, marketing strategy, content creation, and social media platforms.

· Willingness to constantly learn New tools and follow a set plan

· Excellent communication and interpersonal skills.

· Creative thinking and problem-solving abilities.

Compensation:

• Bi-weekly pay
• Paid Time Off: 3 weeks PTO/per year, 10 Major Holidays, 1 birthday
• Company provided laptop.
• Company Health, Dental, and Vision Plan Available
• Employer match (up to 4%) 401k

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 2 years (Required)
• Marketing: 1 year (Required)

Ability to Commute:

• Erie, PA 16509 (Required)

Ability to Relocate:

• Erie, PA 16509: Relocate before starting work (Required)

Work Location: In person