Marketing Assistant

Our immigration law firm is currently seeking a skilled Marketing Assistant to join our team. The ideal candidate should have a minimum of 2 years of marketing experience.

$45,000 - $52,000 yearly

Role:

As a Marketing Assistant, you will be an integral part of our firm's growth, helping to execute and innovate our marketing strategies, and ensuring our firm reaches those who need our services the most.

Key Responsibilities

• Collaborate with the Chief Marketing Officer to execute marketing plan initiatives and strategic campaigns
• Cold Calling to build out a referral network
• Coordinate and track all marketing projects from concept to completion, ensuring alignment with firm goals and timelines
• Develop and maintain weekly marketing performance dashboards with actionable insights and key metrics
• Identify and cultivate new professional referral sources through targeted outreach and relationship building with attorneys, community organizations, and professional networks
• Edit and optimize content (video and static imagery) for digital channels, including website, social media, email campaigns, and blog posts
• Actively engage with our online community by responding to comments, messages, and inquiries across social media platforms
• Track, qualify, and report on leads generated through social media and digital marketing channels, ensuring timely follow-up
• Serve as primary liaison with marketing vendors, coordinating meetings and gathering performance reports
• Assist with email marketing campaigns, event coordination, and other marketing initiatives as needed

• 2-3 years of marketing experience; experience in the legal industry preferred
• Proficient in video recording and editing software/tools for creating high-quality content for social media and other platforms
• Strong understanding of SEO best practices
• Familiarity with Canva and other graphic design tools to create visually captivating materials
• Proven experience in drafting effective marketing emails with high open and conversion rates
• Strong visual storytelling abilities, ensuring consistent brand messaging across all video content
• Familiarity with the nuances of video content for different social media platforms
• Excellent written and verbal communication skills

The Law Office of Abhisha Parikh is a woman-owned and woman-led immigration law firm dedicated to helping immigrants achieve their American dream. Based in Edison, NJ, we serve clients across all 50 states, providing compassionate, expert legal guidance through visa applications, green cards, family reunifications, work permits, and citizenship processes.

Our firm has earned recognition as a Super Lawyers Rising Star and has built a thriving community of over 124,000 followers on social media. We pride ourselves on making complex immigration processes accessible, providing clear communication, and treating every client's journey with the care and urgency it deserves.