Marketing Assistant (Social Media & SEO)

Job Summary
As a Social Media Specialist, you will be the driving force behind our online presence, crafting engaging content that resonates with our audience and elevates our brand. You’ll harness the power of various social media platforms to enhance our digital marketing efforts, optimize conversions, and foster community engagement. Your creativity and analytical skills will play a pivotal role in shaping our social media strategy and driving measurable results.

What you’ll do

• Develop and implement innovative social media strategies that align with our overall marketing goals.
• Create compelling content across multiple platforms, including Facebook, Instagram, Tiktok, Twitter, and LinkedIn, to engage and grow our audience.
• Utilize SEO tools to enhance visibility and optimize website and posts for search engines, ensuring maximum reach and engagement.
• Monitor social media trends and analytics using tools like Google Analytics and Adobe Analytics to measure performance and adjust strategies accordingly.
• Collaborate with cross-functional teams to integrate social media campaigns with broader digital marketing initiatives, including SEM (Search Engine Marketing) efforts.
• Conduct keyword research to identify opportunities for content optimization and link building that drive traffic to our website.
• Manage content on WordPress and other content management systems (CMS), ensuring all posts are optimized for SEO best practices.
• Utilize Google Tag Manager for tracking campaign performance and enhancing web analytics capabilities.

Basic qualifications

• Strong understanding of major social media platforms and scheduling tools (e.g., Meta Business Suite, Hootsuite, Later)
• Experience with tools like Canva, Photoshop, or video editing software.
• Basic knowledge of SEO principles and Google Analytics
• Excellent writing, communication, and organizational skills
• Creative mindset with an eye for design and brand consistency

Preferred qualifications

• Experience with conversion optimization techniques to improve user engagement and drive sales.
• Familiarity with Google Search Console for monitoring website performance in search results.
• Knowledge of metadata best practices to enhance content discoverability across search engines.
• Previous experience in social media management or digital marketing roles is highly desirable.

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Why you’ll love it here
We’re passionate about fostering an environment where creativity thrives! Our team is dedicated to supporting your professional growth while ensuring a healthy work-life balance. Join us as we innovate the way we connect with our audience!

Our benefits include:

• Opportunities for professional development and continuous learning.
• A vibrant workplace culture that encourages collaboration and creativity.
• Comprehensive health benefits that support your well-being.
• Flexible work arrangements that promote a balanced lifestyle. Join us in making a difference through impactful social media engagement!

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off

Work Location: Hybrid remote in Piscataway, NJ 08854