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Marketing Associate

Lubbock, United States

Marketing Assistant – Google Ads, LSAs & WordPress | Texas Criminal Defense Group

Job Snippet

  • Grow your marketing career with one of Texas’s top trial law firms
  • Manage Google Ads, LSAs & PPC campaigns with measurable results
  • Build & optimize WordPress landing pages using SEO best practices
  • Drive grassroots campaigns: student outreach, events, co-branded promotions
  • Competitive pay and career development

About Us

Texas Criminal Defense Group (TCDG) is one of the largest and most respected criminal defense firms in the state. With multiple offices and a trial-driven team, we proudly live by our motto: “We Defend You Like Family.”

We’re expanding and looking for a Marketing Assistant who’s ready to combine digital expertise with grassroots outreach to grow our brand and reach more clients who need our help.

What You’ll Do

  • Digital Campaigns: Manage Google Ads and PPC campaigns (budget tracking, A/B testing, conversion optimization).
  • Local Service Ads (LSAs): Run, dispute, and monitor LSAs to maximize lead quality.
  • WordPress + SEO: Build and maintain landing pages with strong SEO fundamentals.
  • Community Outreach: Plan and execute grassroots campaigns (student outreach, co-branded events, posters, “Know Your Rights” cards).
  • Analytics & Reporting: Track KPIs, report results, and recommend improvements.
  • Collaboration: Work closely with the Operations Director and leadership team to align marketing with firm goals.

What We’re Looking For

  • 2+ years of experience in digital marketing (legal/professional services a plus).
  • Proficiency in Google Ads, Google Analytics, and WordPress.
  • Hands-on experience with Google LSAs.
  • Knowledge of SEO and landing page optimization.
  • Strong writing, communication, and project management skills.
  • Creative, organized, and eager to juggle multiple campaigns at once.
  • Bachelor’s degree in Marketing, Communications, or related field preferred.

Why Join Us

  • Competitive pay: $45,000 – $60,000 / year (DOE)
  • Direct impact on the growth of a top Texas trial law firm
  • Ongoing training and professional development
  • Supportive, team-driven culture where your ideas matter

Apply Now

Ready to grow your marketing career and make an impact?
Apply today via Indeed or send your resume + short cover letter highlighting your experience with Google Ads, LSAs, WordPress, and community outreach.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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