Marketing Associate

What You'll Do

● Content Creation: Ideate, plan, and manage the creation of engaging content, including blogs, landing pages, and videos. You’ll work with copywriters and designers to bring these ideas to life, and write copy for social media and website tests.

● Keyword optimization: Work with SEO consultants to identify SEO keywords and create useful blogs and pages targeted to the keywords’ intent.

● Website A/B testing: Plan, build, and analyze A/B tests to continuously improve our website's performance and turn more visitors into leads.

● Paid search optimization: Contribute creative ideas and landing page tests for our paid digital campaigns and help the team execute and measure their success.

● Measure engagement and conversion: Track the success of our content and lead generation efforts.

● Cross-Functional Collaboration: Work closely with our product and web development teams to ensure a consistent brand voice and use performance data to refine our content and campaigns.

● Process Management: Coordinate with our content team (designers, writers, developers) to keep projects on track and on time.

● Explore and Implement New Tools: Identify and adopt new tools, including AI, to advance our marketing capabilities.

What We're Looking For

● A bachelor’s degree in Marketing, Communications, or a related field.

● Excellent communication skills and the ability to work effectively with different teams.

● A growth mindset and a curiosity about new technologies like GenAI.

● Writing samples that showcase your strategic thinking.

● Eagerness to learn about marketing channels, metrics, and tools.

● Bonus points for: ○ Prior experience in B2B marketing, especially in a tech or startup environment.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Relocation assistance
• Vision insurance

Work Location: In person