Marketing Associate

About Aureus

Aureus is one of the fastest growing music education brands, combining operational excellence with learner-centric innovation. We are entering a new phase of rapid expansion in UAE. The Marketing Associate will play a pivotal role in accelerating our next chapter.

Role Summary

We’re looking for a Marketing Associate to support our local marketing execution in UAE, with a focus on social media management and retail / in-centre marketing activations and CRM channel execution .

This is a hands-on role for someone who enjoys end-to-end execution – from creating engaging content, coordinating online and on-ground campaigns, and delivering measurable impact on reach, engagement, footfall, and conversion.

Key Responsibilities

Social Media Execution

• Support the creation and execution of the monthly social media content calendar (Instagram, TikTok, etc.)
• Create, edit, and publish content (Reels, Stories, static posts)
• Draft captions and localise content for Dubai audiences, seasonality and cultural moments
• Coordinate outreach, briefing, content tracking and delivery for influencer / creator
• Coordinate basic paid boosts / campaign execution with agency partners
• Manage community engagement across channels: DMs, comments, FAQs, reviews

Retail / In-Centre Marketing

• Support execution of mall/in-centre promotions, events and seasonal campaigns
• Coordinate marketing assets (posters, flyers, decals, in-store visuals) with vendors
• Liaise with mall management on listings, approvals, placements, and event requirements
• Assist in execution of activations/events: logistics, set-up, on-ground support
• Capture on-ground content during activations to repurpose for social media

CRM Channel Execution (Email, WhatsApp, Push)

• Execute CRM campaigns aligned with the marketing calendar and retail priorities
• Build and send EDMs, WhatsApp messages and push notifications using existing CRM tools
• Coordinate copy, creative, links, segmentation inputs, and approvals
• Ensure CRM communications are sent on time and aligned with campaign launches
• Maintain CRM send calendar to avoid over-communication and message clashes
• Track and report on CRM performance (open rates, CTRs, conversions where available)

Campaign Coordination & Reporting

• Maintain marketing trackers (calendar, deadlines, budgets, asset status)
• Support post-campaign reporting: performance summaries, insights, and action plans
• Contribute ideas and improvements to strengthen future campaigns

Who We’re Looking For

Experience

• 3–5+ years of marketing experience (retail, lifestyle, education, beauty, fitness, or mall marketing preferred)
• Hands-on experience executing social media and CRM campaigns
• Comfortable with basic editing tools such as CapCut, Canva, Adobe Express, InShot (or similar)
• Strong coordination skills: vendors, approvals, timelines, and stakeholders
• Familiarity with Dubai retail seasonality (Ramadan/Eid, DSF, back-to-school, etc.) is a plus
• Arabic is a plus (not required)

Skills & Competencies

• Execution excellence and attention to detail: Reliable, organised, and able to deliver consistently under deadlines with high standards for quality, brand consistency, and accuracy
• Commercial mindset and data awareness: Understands marketing as a driver of footfall, leads, and conversion. Uses performance insights to improve content and campaign execution.
• Creativity and practicality: Able to generate ideas and also execute them effectively
• Strong communication: Clear updates, confident coordination with internal teams and external partners
• Ownership mentality and adaptability: Takes accountability for deliverables and sees tasks through end-to-end. Comfortable in fast-paced retail environments and able to pivot quickly.
• Local market sensitivity: Understands Dubai cultural moments and retail seasonality

What Success Looks Like

• Consistent social content cadence that strengthens awareness and engagement
• Smooth execution of in-centre campaigns, events, and retail activations with measurable uplift in sign-ups generated
• Strong campaign and coordination discipline: clear trackers, timelines, liaison with stakeholders and partners
• Clear reporting and learnings that improve performance over time