Marketing Auditor

Marketing Auditor / Marketing & Sales Process Auditor

Location: Noida
Department: Marketing / Sales Excellence / Internal Audit
Reporting To: Head – Marketing / Head – Sales / Internal Audit
Employment Type: Full-time
Experience Required: 5+ years

Role Summary

The Marketing Auditor will independently lead and execute structured audits of end-to-end marketing and sales processes. The role focuses on auditing governance frameworks, SOP adherence, CRM and automation systems, lead-to-closure workflows, data integrity, compliance controls, and ROI performance. The incumbent will identify risks, control gaps, inefficiencies, and non-compliance areas, and present detailed audit findings with corrective action plans to senior management.

Core Auditing Responsibilities

Marketing Process Audits

• Conduct periodic audits of marketing strategies, annual plans, campaign execution, budgets, and performance tracking.
• Audit key marketing workflows including campaign planning, approvals, content governance, lead capture, routing, scoring, nurturing, and sales handover.
• Verify adherence to defined SOPs, approval hierarchies, and internal control mechanisms.

Sales Process Audits

• Audit the complete sales lifecycle from enquiry to closure (qualification, opportunity stages, proposals, negotiation, win/loss documentation).
• Assess compliance with defined sales SOPs, SLAs, follow-up cadence, and pipeline governance standards.
• Identify leakages, process deviations, and revenue-impacting gaps.

CRM & Systems Audits

• Audit CRM and marketing automation systems for data accuracy, completeness, and usage discipline.
• Review pipeline data, conversion ratios, TATs, SLA adherence, activity logs, and opportunity tracking for compliance and performance gaps.
• Evaluate tool integration (CRM, automation, analytics) against documented processes and reporting frameworks.

Data Integrity & Control Audits

• Audit campaign metadata, lead source tagging, customer/contact records, opportunity fields, pricing approvals, discount controls, and documentation standards.
• Assess governance mechanisms around pricing, offer communication, and customer engagement templates.
• Identify risks related to data quality, misrouted leads, poor follow-ups, and unauthorized commercial decisions.

Risk Assessment & Reporting

• Conduct interviews and workshops to compare “as-is” practices against documented policies and procedures.
• Perform root-cause analysis and risk assessment for identified audit observations.
• Prepare structured audit reports outlining findings, risk impact, compliance gaps, and prioritized recommendations.
• Present audit outcomes to leadership, align on corrective action plans, and monitor implementation and re-audit progress.

Continuous Improvement & Compliance Monitoring

• Support creation and enhancement of SOPs, audit checklists, governance dashboards, and compliance trackers.
• Periodically benchmark internal marketing and sales processes against industry best practices.
• Ensure ongoing audit readiness and process standardization across teams.

Required Skills & Competencies

• Strong expertise in auditing marketing and sales processes, internal controls, and governance frameworks.
• Deep understanding of B2B/B2C marketing funnels, sales cycles, and performance metrics.
• Experience in internal audit, process audit, quality management, or process excellence (Six Sigma/ISO preferred).
• Hands-on exposure to CRM platforms and marketing automation tools.
• Strong analytical and data interpretation skills with ability to detect risks and control gaps.
• Excellent audit documentation, report writing, and presentation skills.
• Ability to work independently, maintain integrity, and drive closure of audit findings with stakeholders.

Qualifications

• Graduate in Marketing, Business Administration, Commerce, or related field.
• MBA/PGDM in Marketing or Operations preferred.
• 4–8 years of experience in marketing operations, sales operations, internal audit, or process excellence roles.
• Certifications such as CIA, Six Sigma, ISO, or related audit/process certifications are an added advantage

Job Types: Full-time, Permanent

Pay: ₹608,095.61 - ₹1,431,431.09 per year

Application Question(s):

• Years of experience in marketing auditing process?
• Current CTC
• Expected CTC

Work Location: In person