Marketing Automation & Digital Strategy

About Us

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is a premier B-School with 29+ years of academic excellence. AIM is known for its strong industry integration, global collaborations, and student-first philosophy, consistently ranking among the top management institutes in Delhi NCR.

Role Summary

We are looking for a results-driven Marketing Automation & Digital Strategy Manager to lead AIM’s automation, communication, and performance initiatives. The role blends technology, analytics, and creative marketing — covering automation workflows for email, WhatsApp, and CRM, as well as paid campaign management and brand consistency across channels.

Key Responsibilities

• Design and manage end-to-end marketing automation workflows (email, WhatsApp, and CRM).
• Integrate tools such as LeadSquared, HubSpot, AiSensy, or similar for nurturing and remarketing.
• Plan and execute Google Ads, Meta Ads, and remarketing campaigns to achieve lead and conversion goals.
• Manage audience segmentation, drip sequences, and lead scoring to improve funnel performance.
• Collaborate with the creative team to ensure consistent branding and messaging across all campaigns.
• Track campaign metrics using Google Analytics, GA4, GTM, and Meta Pixel, and provide actionable insights.
• Coordinate closely with the admissions team to align campaign leads and improve conversion rates.
• Monitor automation flows, troubleshoot issues, and continuously optimize for engagement and ROI.
• Stay updated with emerging tools and trends in MarTech, automation, and digital performance.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 4–7 years of experience in digital marketing and automation.
• Proficiency in email marketing platforms, CRM systems, Google Ads, Meta Ads, GA4, GTM, and WhatsApp automation tools.
• Strong analytical mindset with data interpretation and reporting skills.
• Ability to manage multiple platforms, deadlines, and stakeholders.
• Experience in the education industry is a plus.

What We Offer

• Competitive salary with performance-linked incentives.
• Opportunity to lead AIM’s automation and digital transformation initiatives.
• Exposure to advanced marketing technologies and large-scale lead funnels.
• Collaborative, innovative, and growth-oriented work environment.

Job Type: Full-time

Pay: ₹40,000.00 - ₹75,000.00 per month

Work Location: In person