Marketing & Brand Communications Coordinator

Department: Marketing
Reports To: VP of Sales and Marketing
Location: Fletcher, NC
Status: Full-Time, Exempt
Work Environment: Onsite Only
Relocation Assistance: No relocation assistance is offered for this role

Join the Best of the Best

At Microtech Knives, we do not just make knives—we build some of the finest cutting tools in the world. Our reputation is built on precision, innovation, craftsmanship, and an uncompromising commitment to quality. We believe our team members should reflect that same standard of excellence. If you are looking to join a fast-paced, creative environment where hard work is valued and results matter, Microtech Knives may be the place for you.

About Microtech Knives

For over 30 years, Microtech® has built a legacy of innovation and quality in the knife industry. In an ever-changing world of technology and manufacturing, we remain committed to advancing the craft while preserving the human element behind every product we create. Our continued growth is driven by passion, dedication, and the loyalty of our customers. The people who join our team share in that same commitment and pride.

Position Summary

The Marketing & Brand Communications Coordinator plays a key role in supporting and strengthening the Microtech brand across digital, print, and internal communication channels. This position is responsible for managing projects within the marketing function, coordinating content and campaigns, supporting social media strategy and execution, writing and editing brand-aligned communications, and helping ensure consistent messaging across the company.

This role requires a high-energy, organized, detail-oriented professional who can move quickly, manage multiple priorities, and work cross-functionally with departments across the business. The ideal candidate is a strong writer, confident communicator, creative thinker, and reliable executor who thrives in a dynamic, brand-driven environment.

Essential Duties and Responsibilities

• Coordinate and manage marketing-related projects from concept through execution, ensuring deadlines, deliverables, and communication stay on track

• Develop, write, edit, and publish content across digital and print platforms, including social media, blogs, newsletters, internal communications, website updates, and promotional materials

• Support and manage daily social media activity, including scheduling posts, monitoring engagement, coordinating responses, and maintaining a consistent brand presence

• Build and maintain social media calendars, editorial calendars, campaign timelines, and event-related communication plans

• Write clear, polished, and brand-appropriate copy for external and internal audiences

• Draft and execute email marketing communications, including announcements, campaigns, newsletters, and branded outreach

• Collaborate closely with Sales, Customer Relations, Engineering, Operations, Leadership, and other departments to gather information and ensure accurate, timely communication

• Support brand consistency across all written, digital, and visual communication channels

• Monitor social channels, audience engagement, competitor activity, and relevant market trends to identify opportunities and improve performance

• Track and report on marketing and social media performance metrics and provide recommendations for improvement

• Coordinate content and messaging for company events, advertising, launches, campaigns, and promotions

• Review and edit internal and external communications for grammar, clarity, tone, consistency, and alignment with company standards

• Maintain organized marketing files, content libraries, and shared assets on internal systems and servers

• Reference internal documentation and cross-functional input to ensure product, event, and communication details are accurate

• Participate in daily and weekly meetings with Marketing, Sales, and other departments to align priorities and execution

• Support a work environment that is creative, entrepreneurial, solutions-focused, team-oriented, and brand-conscious

What You’ll Need to Win

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred

• 2–4 years of experience in marketing, communications, brand support, project coordination, or digital marketing required

• At least 2 years of experience supporting or managing social media content and communication efforts preferred

• Strong writing, editing, and proofreading skills with the ability to create polished, public-facing content

• Experience with social media platforms such as Facebook, Instagram, LinkedIn, and X

• Experience with social media scheduling or content management tools

• Experience with email marketing platforms and campaign coordination

• Strong project management and organizational skills with the ability to manage multiple tasks and deadlines

• High attention to detail and commitment to accuracy

• Ability to adapt quickly in a fast-paced, high-energy work environment

• Ability to work independently while collaborating effectively across multiple departments

• Strong interpersonal and communication skills

• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint

• Experience with Adobe Creative Suite, including Photoshop and InDesign, preferred

• Demonstrated reliability, punctuality, and ability to follow company procedures and expectations

Preferred Knowledge, Skills, and Abilities

• Understanding of brand voice, audience engagement, and content strategy

• Ability to balance creativity with structure, deadlines, and execution

• Comfort working in a high-volume environment with evolving priorities

• Ability to communicate professionally with leaders, peers, vendors, and external contacts

• Strong sense of ownership and urgency

• Experience coordinating multiple moving pieces across teams and departments

• Ability to maintain consistency and professionalism in all public-facing communications

Success in This Role Looks Like

• Projects are completed accurately and on time

• Social media and communication efforts remain consistent, professional, and aligned with the Microtech brand

• Internal departments receive timely and well-coordinated marketing support

• Email campaigns and content pieces are executed with strong attention to detail

• Brand messaging stays clear, polished, and consistent across all channels

• The marketing team gains a dependable, organized, high-energy contributor who can keep pace with a dynamic environment

Microtech Core Values

At Microtech Knives, we expect our team members to operate in alignment with our core values:

• Uncompromising Excellence – Holding the highest standards in design, craftsmanship, and performance

• Built to Dominate – Leading through precision, quality, and grit

• Own the Work – Taking full responsibility for quality and results

• Fearlessly Forward – Embracing innovation and pushing boundaries

• Loyal to Our Core – Building loyalty, trust, and respect with employees and customers

• Rooted in American Grit – Proudly made in the USA and committed to community and service

Equal Opportunity Employer

Microtech Knives is an Equal Opportunity Employer. We are committed to creating an inclusive and respectful workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable federal, state, or local law.