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Marketing Campaign Media Lead
Summary
Marketing Campaign Media Lead
The Marketing Campaign Media Lead is responsible for directing, planning and implementing media and event promotions to maximize brand visibility and engagement. The position will research, negotiate, and contract influencers to support event initiatives, ensuring alignment with brand objectives and audience reach. Additionally, they will oversee promotional strategies to drive attendance and enhance overall event impact with the ability to upsell for maximum reach.
Job Will Remain Open Until Filled
Responsibilities
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Responsibilities
- Request creative, track and launch all media promotions for events to ensure client performance targets
- Research, vet and contract influencers and content creators for retail events
- Brief influencers and digital creators with or without client leads
- Travel to and be on site to guide and assist influencers and content creators at retail locations across the U.S.
- Communicate with clients directly or collaborate with internal stake holders results, tests, and needs on a weekly, monthly, or quarterly basis
- Act as liaison with any agency partners
- Maintain strong familiarity and comfort with media budgets, program profit and loss, and contract negotiations
Qualifications
- Education Requirements: Bachelor’s degree
- Experience Requirements: 4–6 years experience in relevant field (Agency environment experience preferred)
- Travel requirement: Some travel expected
Supervisor Responsibility
Direct Reports: This position does not have supervisory responsibilities for direct reports
Indirect Reports: Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Required Knowledge and Skills
- Understanding of paid, earned and owned media channels including digital, social, email, in-store and out-of-home
- Campaign planning, flighting, trafficking and launch processes
- Platform ecosystems and content formats
- Influencer discovery, vetting, contracting, briefing and deliverable management
- Retail event mechanics including traffic-driving tactics, store-level alignment, merchandising coordination and onsite activation workflows
- Media budgeting, pacing and reconciliation
- Program profit and loss ownership, margin management and cost controls
- Forecasting, variance analysis and ROI modeling
- Ability to translate brand objectives into actionable creator briefs including hooks, calls to action, brand voice and compliance notes
Environmental & Physical Requirements
Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Field Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment, which may include working in variable temperatures such as refrigerated areas, freezer sections and deli/bakery areas. The position typically requires the ability to spend 66%+ hours each workday performing the following activities: Engage in considerable physical activity, ability to lift, push and pull up to 50 pounds, stand on feet for long periods of time, use consumer goods products, prepare, and serve food and beverages safely as appropriate for the product demonstration.
Additional Information Regarding Job Duties
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
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