Marketing Campaigns & Lead Generation Specialist

We are hiring a Business Marketing Campaigns & Lead Generation Specialist to plan, execute, and optimize marketing campaigns that generate qualified B2B leads for our IT services company.

Key Responsibilities

• Plan and run paid marketing campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (bonus)
• Other relevant paid channels
• Generate high-quality B2B leads for IT services
• Build and optimize conversion-focused funnels
• Define targeting, creatives, copy, and offers
• Continuously optimize CPL, CTR, and conversions
• Align campaigns with business and sales goals

Practical Scope of Work

• Create and manage:
• Lead generation campaigns
• Landing pages & forms
• Retargeting campaigns
• Test ad creatives, audiences, and messaging
• Monitor budgets and ROAS
• Coordinate with the sales team for lead qualification
• Provide weekly performance reports with insights

Requirements

• Proven experience running Meta Ads & Google Ads
• Experience generating leads for IT services / agencies / B2B companies
• Strong understanding of funnels, tracking, and attribution
• Experience with:
• Meta Ads Manager
• Google Ads & Google Analytics
• Conversion tracking (Pixels, GTM, events)
• Data-driven, structured, and results-focused

Nice to Have (Bonus):

• LinkedIn Ads experience
• CRM & lead management tools
• Copywriting & creative direction skills
• Experience targeting US / EU markets

KPIs You’ll Be Measured On

• Qualified leads generated
• Cost per lead (CPL)
• Lead-to-call / demo conversion
• Campaign ROI

Compensation

• Monthly retainer or per-campaign basis
• Performance-based bonuses
• Long-term growth opportunity

Why Join Us?

• Work with a technical, execution-driven IT company
• Freedom to test and scale winning campaigns
• Clear goals and decision-making
• Remote-friendly, flexible environment

Send:

• Short intro about your paid ads experience
• Platforms you specialize in (Meta, Google, etc.)
• Sample results or case studies (numbers preferred)
• Your approach to generating B2B IT service leads

Job Types: Full-time, Part-time, Contract
Contract length: 12 months

Pay: Rs40,000.00 - Rs100,000.00 per month

Work Location: In person