Marketing Category Manager - TAME

Position : Marketing Category Manager - TAME

Location : Izmir, Turkey

About us : PHINIA: Advancing sustainability today, powering a cleaner tomorrow.

PHINIA is an independent, market-leading, premium solutions and components providerwith over 100 yearsof manufacturing expertiseand industry relationships, with a strongbrand portfolio that includes DELPHI®, DELCO REMY® and HARTRIDGE™. With over 12,500 employees across 43 locations in 20 countries, PHINIA is headquartered in Auburn Hills, Michigan, USA.

At PHINIA, we Provide fuel systems, electrical systems, and aftermarket products and solutionsof the highest quality— developed and manufactured responsibly — that are designed to enhance efficiency and reduce theenvironmental impact of vehicles, industrialmachinery, and other applications. In doing so,we contribute to a cleanertomorrow, treat our people and surrounding communities with respect, and hold ourselves accountable to robust ethical standards.

Our Culture

PHINIA promotes and cultivates an inclusive culture and diverse perspectives, strives to maintain its reputation for excellence, thrives on the power of collaboration, and fosters the development of our talented employees. We believein making a positive impactthrough our businessand actions, and we take our collective responsibility seriously.

Career Opportunities

We believein building a brighter tomorrowfor our employees as well as our customers and encourage you to learn about our long history,strong culture, new technologies, and future vision. We offer a strong local presence and interesting global opportunities. Join us on this shared journey toward a brighter tomorrow

Job Purpose

The Maerketing Category Manager is responsible for managingthe product performance within the region of responsibility in-line with EMEA product strategy. Role will focus on having a clear & detailed understanding of market knowledge to support the product development process with regionalneeds, leading market launchesand phase-outs, owning the regional pricemanagement, and delivering appropriate product-focussed sales enablment tools and knowledge to the commercial teams.

Key responsibilities

Product Strategy & Lifecycle Management

• Conduct market, channel, competitive & share of wallet (SoW) analysis to identify & execute growth opportunities in the region
• Key contributor to definition of segmentation, targeting & positioning plans
• Manage the introduction, growth and phase-outof products within the region of responsibility
• Own New-To-Range (NTR) forecasts for the region, and execute plans to achieve NTR forecast accuracy
• Lead regional market launches of new products, ensuring customer shelf-space wins
• Identify & manage regional opportunities for excess and obsolete stock reductions
• Lead cross-reference (x-ref) activities and needs for the regionto support customergrowth and tenders; collaborate with cataloguing to fill identified gaps
• Collaborate with technicalteams to address regional technical- and product-related issues
• Plan and implement appropriate product marketing tactics through the product lifecycle

Price & profit management

• Be a key contributor to EMEA pricing strategy creation and evolution with intelligence gathering on market positioning and competitor benchmarking
• Lead pricing execution in region based on EMEA price strategy& with supportive pricing information gathered from local markets / trade marketing
• Analyze product profitability and drive margin improvements with appropriate price adjustments
• Own loading of pricing into relevant systems

Sales enablement

• Deliver effective and timely communication of product updates, technical changes, and positioning strategies within the region
• Manage regional tools to support trade marketing and commercial teams - stock recommendations, NTR tracking, NTR pricing, etc
• Lead product training for commercial teams in region
• Collaborate with Trade Marketing to develop promotional activities aligned with product strategy & targets
• Support digital marketing initiatives by providing product-related content for online platforms

Demand Planning

• Monitor market trends, customer needs and competitor activities in aftermarket.
• Gather insights from sales teams, customers and industry reports to identify growth opportunities.

Continuous improvement (CI)

• Identify and leadCI opportunities activitieswithin the region

New Product launches

• Manage new product launches in the region, ensuring alignment with marketing and sales strategies

Technical Support & Training

• Collaborate with technical team to address technical inquiries and product-related issues.

Digital & E-commerce Support

• Support digital marketing initiatives by providing product-related content for online platforms.

Financial and market-share growth

• Implementation of the tactics to achieve revenue and profitability results and market share growth for the category
• Understand key financial & economic indicators to drive regional growth
• Define and own the region price position based on market and financial indicators & EMEA price policy
• Implement appropriate sales enablement activities to drive demand, adoption, share-of-wallet gain, and overall success

What we’re looking for

Education/Experience - Required Qualifications and skills

• 5+ years in trade marketing, channel marketing or sales supportwithin the automotive aftermarket or industrial sectors.
• Bachelor’s degree in marketing, Businessor a related field.
• Strong project management and analytical skills.
• Experience in retail, B2B marketing and sales channel support.
• Ability to managemultiple stakeholders, including sales teams, dealersand marketing agencies.
• Proficiency in Microsoft Office, CRM tools and data analysis software.
• Fluent in English
• Proficient in building customer relations and loyalty
• Strong analytical abilities and will have a data-oriented approach
• Confident ability to present and communicate effectively with customers
• Experience of social media marketing and content creation
• Open minded with high level of enthusiasm and energy
• Commercial mindset
• Self-starter and highly motivated
• Must own a valid drivinglicense
• Have a flexibleapproach to travel

Education/Experience – Preferred skills

• Technical understand of automotive industry and aftermarket
• Experience of working in a global and cross matrix organization would be an advantage
• Knowledge of French is preferred

What we believe

• Product Leadership - Innovation that brings value to our customers
• Humility - Seeking out diverse perspectives and working collaboratively
• Inclusivity - Recognizing our differences make us stronger; we are bold and intentional
• Net-Zero - Committed to energy efficiency, waste reduction and beneficial reuse
• Integrity - Taking responsibility for our decisions and doing what is right
• Accountability - Taking ownership of our actions and for driving results

Safety

You will consistently hear us say Safety PHIRST! We are committed to continually improving our strong safety performance to ensure that our employees go home as safe and as healthy as when they came in, or even better!

We also believe that health and safety is everyone’s responsibility, as such, PHINIA employees will know and comply with all applicable safety policies, standards, and procedures. Work is expected to be conducted in a manner that stresses the importance of preventing incidents and illnesses, including attending all required safety meetings and training. The hazards of each task shall be assessed, and the risk shall be managed accordingly. It is expected that all incidents, near misses, and unsafe conditions are immediately reported to the direct manager, Human Resources, or Safety Representative.

Equal Employment Opportunity

PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.

Visa Sponsorship

PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United States on a full-time basis.

No Unauthorized Referrals from Recruiters & Vendors

Please note that PHINIA does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to PHINIA will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received.

Advancing sustainability today, powering carbon-free tomorrow. Join us on this shared journey to a brighter tomorrow. For more information about PHINIA, please visit www.phinia.com