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Marketing & Communications Associate

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Marketing & Communications Associate
Location: Farmington Hills, MI (in-office, M–F)
Employment Type: Full-time
Department: Marketing
Reports to: Head of Marketing & Communications

Position Overview
As a Marketing & Communications Associate, you’ll support a wide range of marketing initiatives — from campaign execution and digital engagement to content creation, events, and video production. You’ll collaborate closely with the marketing, sales, and product teams to strengthen LSPedia’s brand presence, generate leads, and deliver engaging communications. About 20% of your time will be dedicated to webinar coordination and video production, helping bring our thought leadership and solutions to life.

Key Responsibilities
  • Support the execution and analysis of integrated marketing campaigns that promote LSPedia’s solutions and brand.
  • Assist with email marketing, digital advertising, and content-based lead generation initiatives.
  • Maintain and update marketing collateral, presentations, and brand materials to ensure consistency and quality.
  • Write and edit high-quality, engaging content for blogs, social media, newsletters, case studies, website copy, and email campaigns.
  • Translate complex technical or product information into clear, compelling messages for target audiences.
  • Collaborate with internal subject matter experts to develop educational and promotional materials.
  • Help manage and grow LSPedia’s presence across social platforms (LinkedIn, X/Twitter, YouTube, etc.).
  • Create and schedule posts, track performance analytics, and identify new opportunities for engagement.
  • Assist with basic SEO, paid campaigns, and web content updates to improve visibility and reach.
  • Coordinate webinars and live virtual events — including topic planning, speaker coordination, and promotional campaigns.
  • Support video projects from concept to completion, which could include: filming, editing, and repurposing content for marketing use.
  • Maintain LSPedia’s video library and help optimize video content for the website and social channels.
  • Draft internal newsletters, announcements, and updates to keep employees informed.
  • Support PR and media efforts, including drafting press releases and managing outreach lists.
  • Collaborate with the sales and product teams to ensure consistent messaging across all communication channels.


Minimum Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, Multimedia, or a related field.
  • 1–2 years of professional experience in marketing, communications, or related roles (internships or agency experience included).
  • Strong writing, editing, and storytelling skills with attention to detail.
  • Familiarity with marketing tools and platforms (e.g., HubSpot, Canva, Google Analytics, or social media management tools).
  • Excellent organization, multitasking, and communication skills.
  • Comfortable collaborating cross-functionally and managing multiple priorities in a fast-paced environment.

Preferred Skills
  • Basic video production or editing experience (Adobe Premiere, CapCut, or similar).
  • Experience hosting or supporting webinars and virtual events.
  • Understanding of SEO, analytics, and digital advertising basics.
  • Interest in SaaS, pharmaceutical, or technology marketing.


Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical and healthcare industries. A Certified Women-Owned and Minority-Owned Business, recognized by Inc. Magazine as Best in Business in SaaS and a Top 5000 growth company, LSPedia is committed to securing the pharmaceutical supply chain and improving patient safety and operational efficiency every step of the way, from manufacture to the point of dispensing.

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