Marketing & Communications Coordinator

Join a Buda-ful Team!! Get ready to ignite your creativity and make a splash in the vibrant world of economic development! As the Marketing & Communications Coordinator for the Buda Economic Development Corporation, you’ll be the spark behind dynamic campaigns that showcase Buda’s thriving business community. Reporting to the Assistant Director of Marketing and Communications, you’ll dive into a fast-paced, high-energy role where no two days are the same. From crafting compelling stories to orchestrating unforgettable events, you’ll help put Buda on the map as the place for business growth and opportunity.

Position Summary

The Marketing & Communications Coordinator supports the creative marketing and communications efforts to promote "Business in Buda." Reporting to the Assistant Director of Marketing and Communications, this role implements and executes the comprehensive marketing strategies supporting business retention, expansion, and recruitment in a fast-paced environment.

Key Responsibilities

Creative Content & Brand Management

● Creates compelling visual and written content promoting business opportunities and success stories.

● Drafts design materials such as press releases, blogs, newsletters, presentations, resource guides, invitations, flyers, etc.

● Maintains brand guidelines and writes SEO-optimized website copy.

● Produces video scripts, shot lists, podcasts, photography, and videos to create authentic stories through storytelling and visual content.

● Develops resources that support the messaging of recruitment and development efforts

Digital Marketing & Social Media

● Creates and manages social media plan, calendar, and strategy using Asana project management tool.

● Adheres to brand voice, tone, and messaging, colors, and aesthetic.

● Manages and optimizes social media channels with strategic content and advertising campaigns.

● Monitors and updates website content accuracy and accessibility compliance.

● Utilizes Google Analytics to track user journey and campaign effectiveness.

● Updates and organizes Hubspot CRM system to maintain active email marketing contacts.

Event Management

● Plans, coordinates, promotes, and executes events across multiple platforms.

● Manages logistics, vendors, and on-site execution.

● Measures and reports event ROI and attendance metrics.

Strategic Marketing & Communications

● Executes data-driven marketing plans aligned with EDC objectives.

● Implements campaigns across digital and traditional channels.

● Reports on monthly marketing updates and performance data.

● Monitors and analyzes marketing metrics to optimize performance.

Partnership & Collaboration

● Collaborates with the City of Buda, Chamber of Commerce, regional organizations.

● Coordinates vendor partnerships and project deliverables.

Administrative Support

● Adheres to the marketing budget and financial reconciliation.

● Maintains and orders inventory of collateral and branded merchandise.

Education & Experience Required

● Bachelor's degree in Marketing, Communications, Media, Advertising, Business, Public Relations, Graphic Design, or related field.

● 3+ years of relevant marketing/communications experience.

● 2+ years of experience with Microsoft Office Suite.

Education & Experience Preferred

● Master's degree in Marketing, Communications, Media, Advertising, Business, Public Relations, Graphic Design, or related field.

● 5+ years of relevant marketing/communications experience.

● 2+ years of event planning experience.

● 2+ years of experience in economic development or municipal government.

Additional Skills & Abilities

● Must be proficient in Canva and/or Photoshop.

● Must have strong copywriting and content creation skills.

● Must be proficient in social media management and digital advertising.

● Must have knowledge of website management and SEO (WordPress/Wix).

● Must be comfortable working with CRM systems and email marketing platforms (HubSpot).

● Must be comfortable working within project management tools (Asana preferred).

● Must be familiar with photography, podcast, and basic video production.

● Must be comfortable with Google Analytics and metrics analysis.

● Must have exceptional creative thinking and visual design skills.

● Must have outstanding writing, editing, and storytelling skills.

● Must have excellent Customer service attitude and skills.

● Must be comfortable with public speaking

● Must be able to display professional self-presentation.

● Must have strong journalist-style interviewing capabilities.

● Must be able to exhibit independent judgment.

● Must be able to lead multiple projects simultaneously.

● Must be comfortable with stakeholder communication.

● Must have outstanding team collaboration and relationship-building skills.

● Must be self-motivated with an entrepreneurial mindset.

Benefits working for Buda EDC

● Generous vacation time and sick leave

● Health, dental and vision insurance

● Retirement benefits

Work Environment & Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

● Must be able to remain in a stationary position and frequently operate a computer and other office equipment.

● Must have manual dexterity for operating office equipment and filing systems.

● Must have visual acuity for reading documents and computer screens.

● Must have strong hearing ability for phone communication and meeting participation.

● May be required to occasionally move about to access file cabinets to lift files and push and pull file cabinet drawers.

● Must be able to occasionally move and lift office equipment and materials up to 25 pounds.

● Must be able to travel to various locations within the city for meetings and events.

● Must be able to work efficiently in a fast-paced environment with frequent interruptions and changing of priorities.

The above list reflects the essential functions and other job functions considered necessary of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent in the job or assigned by supervisory personnel. This job description is used as a guide only and may not be an exhaustive list of responsibilities and job duties.

Equal Opportunity Statement for Employment

Buda EDC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Buda EDC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person