Marketing Communications Coordinator

Brand & Communications Coordinator — Full-Time / In-House

Sui Yoga & Spa Thermae — SoHo, NYC

About SUI

SUI is a sanctuary for movement, recovery, ritual, and community. Our world blends yoga, strength, spa, sauna, cold plunge, wellness café culture, and retreats into an elevated experience. Every detail, from our visual language to our playlists to our herbal teas, is intentional.

We are expanding, and we’re looking for someone who feels energized by creativity, storytelling, and the emerging future of holistic wellness.

About the Role

We’re seeking a full-time Marketing & Communications Coordinator to bring Sui’s voice, visuals, and presence to meaningful life across all channels.
This is a hands-on, high-ownership role for someone who balances design sensibility, charisma, organization, and fast execution.

You’ll oversee and execute:

• SUI Yoga/Spa social channels
• SUI Café social channels
• Newsletters and email marketing
• Printed and digital studio signage
• Brand asset management
• Daily multimedia needs
• Develop and implement multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, and print advertising.
• Manage content creation for websites, blogs, social media platforms, and email newsletters using tools like WordPress and Adobe Creative Suite.
• Optimize digital content for search engines (SEO) to increase online visibility and traffic.
• Utilize marketing automation tools to nurture leads and improve campaign efficiency.
• Light project coordination for campaigns, promotions, and partnerships

This role is ideal for someone who loves creating beauty, telling stories, shaping community, and maintaining an aesthetic world with precision and care.

What You’ll Do

Social Media & Content

• Create, film, photograph, edit, and publish content for SUI Yoga/Spa + SUI Café on Instagram/TikTok
• Maintain SUI’s calm, sensory, modern aesthetic
• Build and execute monthly content calendars
• Engage with our community via DMs, comments, and reposts
• Coordinate content capture with teachers, therapists, partners, and events
• Produce reports, track performance, and suggest improvements
• Use AI tools elegantly for editing, design, and ideation
• Conduct short interviews with teachers, therapists, members, and guests to bring real stories to life

Email, Copywriting & Newsletter Communications

• Write and design weekly newsletters (Mailchimp/Flowdesk/Momence)
• Craft promotional emails for classes, spa services, café updates, sales, and events
• Monitor analytics and optimize open + click rates

Brand, Signage & Studio Assets

Create or coordinate production of:

• Posters and A-frame inserts
• Café menus and price tags
• Studio rules and wellness signage
• Class schedules and printed collateral
• Manage our visual asset library and templates
• Coordinate with printers and vendors
• Ensure all physical brand touchpoints stay updated, consistent, and beautiful

Partnerships, Collaborations & Community

• Identify and manage brand partnerships: hotels, cafés, wellness brands, local businesses
• Coordinate cross-promotions, giveaways, and shared content
• Manage influencer and creator relationships
• Support both B2B and B2C marketing strategies.
• Support event marketing and community storytelling

Campaigns, Seasonal Moments & Sales

• Execute seasonal campaigns (New Year, Black Friday/Holiday, Valentine’s, Summer, etc.)
• Support membership pushes, spa promotions, and class initiatives
• Produce assets aligned with strategic direction
• Track performance and refine based on results

Multimedia & Project Coordination

• Organize photoshoots and video shoots
• Maintain, tag, and archive photo/video library
• Support marketing timelines and deliverables
• Assist with occasional events, tastings, community classes, and open houses

Other Responsibilities That Will Occasionally Land on Your Desk

• Updating Google Business + ClassPass listings
• Assisting café team with menu/price updates
• Maintaining brand consistency across all spaces
• Updating menu items on POS systems
• Supporting leadership with special creative projects
• Staying tapped into wellness, design, and cultural trends

Who You Are

• A creative with strong aesthetic intuition and attention to detail
• A storyteller who writes in a grounded, elevated, soulful voice
• Confident with short-form video editing (Reels/TikTok)
• Comfortable filming on your phone in studio environments
• Skilled in Canva, CapCut, Lightroom, or similar tools
• Organized, fast, reliable, and excellent with follow-through
• Community-oriented, charismatic, and comfortable interviewing people
• Skillful on using AI tools thoughtfully for design, writing, and creativity
• Thrives in environments where projects evolve constantly
• Proficient in SEO, social media marketing, digital marketing, content marketing, performance marketing, and multichannel marketing strategies.
• Experienced with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Strong knowledge of WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Ability to develop compelling copywriting tailored for various channels including B2B marketing environments.
• Familiarity with marketing automation tools and product management principles.
• Excellent research skills combined with analytical thinking to interpret data insights effectively.
• Bonus: experience in hospitality, yoga, fitness, spa, or wellness

What We Offer

• Full-time (40 hrs/week), in-house
• Competitive salary, based on experience
• A calm, creative, inspiring workplace
• Yoga membership & wellness benefits
• Opportunity to grow with SUI as we expand to new locations
• A role where your creative voice directly shapes a strongwellness brand

How to Apply

Please send us via email to yogabath@gmail.com:

• Your resume
• 2–3 examples of content you’ve created (Reels, TikToks, campaigns, or writing samples) or your portfolio
• A short note about why you feel aligned with SUI

Optional but encouraged:
You may also submit a 1–2 minute video introducing yourself — filmed casually on your phone — sharing:

• who you are,
• what draws you to SUI, and
• an example of something you’ve created that makes you proud.

A video isn’t required, but it helps us get a sense of your presence, storytelling style, and ease with being behind/around the camera.

Pay: From $25.00 per hour

Expected hours: 30 – 40 per week

Benefits:

• Employee discount
• Flexible schedule

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Required)

Work Location: In person