Marketing & Communications Coordinator

Description:

The Marketing and Communications Coordinator will support the development and execution of marketing initiatives that promote the value of the Center for Independent Distributor Leadership (CIDL) Member Education programs and drive awareness, engagement, and enrollment across the AD member community.

Primary Responsibilities:

• Coordinate and execute marketing for CIDL member and supplier education programs in support of enrollment goals.
• Plan, build, and execute integrated marketing campaigns across email, web, social media, member portal, events, and other member-facing channels to promote CIDL courses and programs.
• Develop compelling, member-focused messaging and copy that drives action, including registration campaigns, reminders, testimonials, and success stories.
• Serve as a key marketing partner to the CIDL team, supporting program objectives, timelines, and target audiences into clear, effective promotional plans.
• Coordinate the creation and delivery of marketing assets, including graphics, banners, event materials, and video, while managing external partners (i.e. video/photographers) to ensure quality, alignment, and timely execution.
• Manage and maintain a CIDL marketing calendar to ensure consistent, proactive, and well-timed promotion of education offerings throughout the year.
• Monitor campaign performance and enrollment trends, sharing insights and recommendations to support ongoing optimization of messaging, timing, and channel selection to continuously improve marketing effectiveness.
• Act as the day-to-day liaison between CIDL and Corporate Marketing, ensuring alignment with AD branding, standards, and broader marketing initiatives.
• Manage CIDL website content, including course information, registration pages, imagery, and updates, while partnering with Corporate Marketing on branding, design, and site enhancements.
• Collaborate with divisional marketing managers and member engagement associates by coordinating resources and guidance to support their promotion of CIDL programs.
• Network and share best practices with Corporate Marketing and Marketing Coordinators of other AD Value Added Programs.
• Perform additional duties as assigned to support the overall success of the CIDL team and its education initiatives.

Requirements:

• Excellent written and verbal communication
• Strong project management and organizational skills with keen attention to detail
• Excellent interpersonal skills and an upbeat and enthusiastic “can-do” attitude.
• Self-starter with ability to simultaneously manage multiple requests in a fast-paced evolving environment and work effectively under tight deadlines
• Creative mindset willing to experiment and innovate approaches, embracing and providing innovation and new ideas
• Goal and results oriented, demonstrating resourcefulness in solving problems
• Excellent “follow-up” skills to manage projects to completion
• Ability to develop and sustain strong positive relationships – with members, partners, service providers and internally with AD Associates
• Ability to understand and leverage data and analytics to uncover insights and communicate a story that compels action.
• Ability to understand audience segmentation both divisionally and regionally (USA, Canada, Mexico) to deliver appropriate messaging.
• Ability to quickly learn new tools and technology.

Qualifications:

• Bachelor’s degree in marketing, communications or related fields is preferred although experience may be a substitute for formal education.
• One to two years of marketing and communication experience preferred
• Proficiency with Microsoft Office and Zoom Video Conferencing required
• Basic experience with marketing automation tools (i.e. HubSpot, Contant Contact) and graphic design preferred
• Basic experience with video and photography editing software preferred (i.e. post webinar recording production)

Additional Comments:

• The position is based out of our corporate office in Wayne, PA, where we have a hybrid work schedule (Tuesdays, Wednesdays, Thursdays in office with Mondays and Fridays remote); typical hours are 8:00a – 5:00p M-F
• Travel: Annually up to 10% of the time for company meetings and events