Marketing Communications Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Communications Coordinator to join our vibrant marketing team. In this role, you will be the driving force behind crafting compelling messaging, managing multichannel marketing campaigns, and enhancing our brand presence across digital and print platforms. Your energetic approach will help elevate our marketing initiatives, engage target audiences, and support sales growth through innovative communication strategies. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible impact on our brand visibility.

Responsibilities

• Develop and execute integrated marketing communication plans across digital channels including social media, email, and website content to boost brand awareness and engagement.
• Manage content creation for various platforms, ensuring consistency in tone, style, and messaging aligned with brand guidelines.
• Utilize SEO best practices to optimize website content, blog posts, and landing pages for increased organic traffic.
• Oversee social media marketing efforts on platforms such as Facebook, LinkedIn, Twitter, and Instagram to grow followers and foster community interaction.
• Coordinate advertising campaigns across multiple channels including print advertising, Google AdWords (now Google Ads), Facebook Advertising, and other digital advertising platforms.
• Analyze campaign performance using tools like Google Analytics and marketing automation software to refine strategies and maximize ROI.
• Support product management teams by creating compelling product descriptions, promotional materials, and sales collateral tailored for B2B (business-to-business) audiences.
• Assist with budgeting for marketing projects and monitor expenditures to ensure cost-effective execution of campaigns.
• Conduct research on industry trends, competitor activities, and target audience preferences to inform strategic decisions.
• Collaborate with cross-functional teams including sales, design, and content creators to ensure cohesive messaging across all channels.

Requirements

• Proven experience in digital marketing with a strong understanding of multichannel marketing strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and editing.
• Hands-on experience with WordPress website management and basic HTML coding skills.
• Knowledge of SEO techniques, content marketing principles, and performance marketing metrics.
• Familiarity with social media marketing tools and advertising platforms such as Facebook Ads Manager and Google AdWords.
• Ability to analyze data using Google Analytics and other analytics tools to evaluate campaign effectiveness.
• Strong copywriting skills with the ability to craft engaging messages tailored for diverse audiences.
• Experience with email marketing platforms and automation tools to nurture leads and customer relationships.
• Understanding of e-commerce platforms and online sales strategies is a plus.
• Excellent research skills combined with a proactive attitude toward learning new marketing trends.
• Effective project management abilities with attention to detail and ability to meet deadlines in a fast-paced environment. Join us as a Marketing Communications Coordinator where your creativity meets strategic execution! Bring your enthusiasm for digital innovation, your knack for storytelling through multiple channels, and your passion for driving results — all while developing your career in an energetic team committed to excellence!

Job Type: Full-time

Pay: $30.00 - $40.00 per hour

Expected hours: 20 – 30 per week

Work Location: Hybrid remote in Mission Viejo, CA 92692