Marketing Communications Lead

Marketing Communications Lead

This role requires a strong agency background, a refined visual eye, and hands-on experience in social media strategy, content planning, and community moderation. The ideal candidate can translate creative vision into structured communication plans while leading internal and external stakeholders.

Key Responsibilities:

Marketing Communications Strategy

• Define and execute company’s overall MarCom strategy across digital and offline channels
• Ensure a consistent brand voice, tone, and visual language in all communications
• Translate brand vision into clear communication frameworks and campaigns

Visual & Creative Direction

• Act as a visual gatekeeper for all brand communications
• Review and guide visual outputs (social media, campaigns, decks, lookbooks, website content)
• Collaborate closely with designers, photographers, and creative partners
• Brief and manage external agencies or freelancers when needed

Social Media Strategy & Moderation

• Build and manage the social media content strategy and publishing calendar
• Oversee daily social media operations, including posting, engagement, and moderation
• Design and implement a social media moderation plan (community management, tone of voice, response guidelines, crisis scenarios)
• Monitor audience feedback and translate insights into action

Campaign & Content Management

• Plan and execute product launches, seasonal campaigns, and brand moments
• Coordinate content production timelines and ensure on-time delivery
• Work closely with marketing, sales, and design teams to align messaging

Team Leadership & Collaboration

• Lead and mentor the MarCom team
• Act as the main point of contact between founders, internal teams, and external collaboration partners

Qualifications & Experience:

• 5+ years of experience in marketing communications, preferably with a strong agency, brand or publishing background
• Proven experience leading or coordinating MarCom / content / social media teams
• Strong understanding of visual storytelling, branding, copywriting and creative processes
• Hands-on experience with social media strategy, moderation, and community management
• Interest in design, merchandising, and contemporary culture, including fan driven communities
• Experience working with fashion, lifestyle, or design-driven brands is a strong plus