Marketing Communications Officer

Job Purpose

As an Officer -marketing communication, you would be reporting to the Marketing Manager, and will manage the overall execution of the campaign for Private Banking & Branch across Digital, Offline, PR, Events & Research.

Key result Areas

Private Banking

• Develop and execute NTB & ETB campaigns from start to finish, including creative development, roll-out, and tracking.
• Collaborate with the PR team to establish a thought leadership calendar.
• Plan and execute events effectively.
• Monitor campaign results and analyze data for improvements.
• Track competitor activities and develop appropriate marketing responses.
• Manage assigned budgets, vendor accruals, and payments in compliance with Finance policies.
• Ensure necessary permits for marketing promotions are obtained from Economic Departments.
• Execute all creative elements required for media plans, including social media, web, SEO/SEM, display advertising, and database marketing.
• Report on the performance of all digital marketing campaigns across platforms and deliver month-on-month KPIs.
• Work with the Marketing Manager to identify critical conversion points and drop-off points, collaborating with the Product team, Technology, and Digital Studio to optimize user funnels.

Branch Marketing

• Collaborate with the Branch team to manage branding related to Branches, ATMs, and EBSUs.
• Coordinate with vendors to ensure timely updates to branding.
• Coordinate with various marketing stakeholders for any product branding updates.
• Maintain weekly trackers and provide regular updates to the branch team.
• Facilitate communication between the Branch team and vendors to track projects closely and ensure timely completion.

Knowledge, Skills and Experience

• Minimum 3 years of Marketing experience
• Creative thinker, strong ideation, effective communicator, and detail-oriented executor
• Engages with stakeholders across RBG
• Leverages external agencies and partners for exceptional campaigns
• Bachelor's degree required; Post Graduate degree is a plus